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If the IT industry is such a big business why do so many dot-coms fail?

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Introduction

Retesh Veja If the IT industry is such a big business why do so many dot-coms fail? You can do almost any thing on the Internet; shop, bank, search for information, chat to other people and more. So there is a big business out there to make big cash! Why do so many businesses try out on the web? Large number of internet users The number of people using the web is increasing each day because it's quicker and easier to do everyday tasks. So businesses think a lot more people are going to pass their sites on the web than there shop window. Cheaper It's cheaper to set a web page than a shop because of the rents, the electric and heating bills, furniture and you would need fewer employees. More efficient You could down load your orders on a database each day and send it off to a supplier and they can deliver direct this way you don't have to stock lots of products and there would be no wastage. 95 percent of dot-com businesses fail. ...read more.

Middle

As soon as a successful idea comes out for the web everyone tries it thinking they will be as good but most of the time fail, only the big names make it through. Keeping up with the competition means keeping prices down, good promotion and a good reputation; no one will shop at a web site that has been hacked into thirty times in the last month. 3. Dysfunctional Web Sites This means a web site with a design flaw or chronic problem that makes it hard or impossible for the consumer to use. An example is if you went on a web site that sells software and you would like to buy a package but you could not find the order form, even after you have click from page to page. So you eventually leave the site buying nothing. This is a serious problem because not only have they lost a sale but also they have lost a customer. Maybe the designer did not know that it's so hard to find their order form or they might have forgot to include one. ...read more.

Conclusion

5. A Lack Of Commitment Most online entrepreneurs give up to easy, they start the business up and place ads here and there and if the money doesn't start to roll in they give up. They should take their time to make adjustments to the original plan. It takes time for people to know about your business because people don't walk past it they have to know your address and intent to come in. Perseverance is the secret to many success stories. But if the business does fail you should look at what went wrong and learn from it. Above are the main reasons on why so many dot-coms fail but there are more. As soon as a customer is happy with the prices and service at a site they are most likely to stick with them. The way to survive is to think of an original idea, advertise it to attract as many customers as possible and provide a good service if a customer is not happy they will go to other places. Marketing is much different on the web than a shop. ...read more.

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Response to the question

In summary, the five different points are quite good, as this address the title question. However some of the background understanding could be improved and developed further to achieve high marks. The report states 'is big business out there', however ...

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Response to the question

In summary, the five different points are quite good, as this address the title question. However some of the background understanding could be improved and developed further to achieve high marks. The report states 'is big business out there', however this is an opinion only. The report will need to mention the number of billions the market is worth, to allow the examiner to understand what the IT market is worth. In addition, it may be useful comparing this to other markets and stating the % of IT services within the economy. Point 3, of the report is quite good. This is due to that there have included an example of a area which could led to a website loosing consumer's. This allows the examiner to understand what there mean by using an example of what might go wrong within a website.

Level of analysis

The bullet point 1, states how search engines can be used to promote websites. However for high marks the report should mention the services that there can use. For example the report could state 'Websites could use Google Adwords, to create an advertisement which would be display on their search results'. In addition, the report could include a screenshot to show what this web page looks like, and explain the process of placing an advert on Google's search listings. Point 4, is quite good, as this address the necessary points. However for high marks, the report would need to explain why some products do not suit the internet. For example the report could include 'Consumer's will use the internet for a number of products, however business's which cannot adapt to the market (such as a restaurant), will have a website but not sell their service, as this is a service which their sell and not a product.'. This would justify their background understanding, by explaining why some business will not be able to conduct business on-line.

Quality of writing

The layout of a box, and further text underneath is quite muddled up. The report should simply contain an Introduction, and then the report underneath within a logical order. The box at the top of the report, should be removed.


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Reviewed by danielbeal 21/02/2012

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