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  • Level: GCSE
  • Subject: ICT
  • Word count: 2416

Internet, a network that revolutionized how information technology is seen, is a medium for marketing that changed the way marketers and consumers think. Marketing as a concept has existed long before the Internet.

Extracts from this document...

Introduction

Internet, a network that revolutionized how information technology is seen, is a medium for marketing that changed the way marketers and consumers think. Marketing as a concept has existed long before the Internet. Table of Contents 1 Introduction_______________________________________________________ 1 1.1 Brief Description of the Following Chapters____________________________ 1 2 Literature Review__________________________________________________ 2 2.1 Internet_________________________________________________________ 2 2.2 Marketing_______________________________________________________ 2 2.3 Internet Marketing_______________________________________________ 2 3 Internet Marketing_________________________________________________ 3 3.1 Merchant Scope__________________________________________________ 3 3.2 Consumer Scope_________________________________________________ 6 4 Conclusion________________________________________________________ 8 5 References________________________________________________________ 9 5.1 Electronic References_____________________________________________ 9 Abstract Internet, a network that revolutionized how information technology is seen, is a medium for marketing that changed the way marketers and consumers think. Marketing as a concept has existed long before the Internet. The four Ps of marketing are well known: Product, Price, Place, and Promotion. Approaching the consumer through the Internet is very different than through common media. Marketers had to think twice, now they must think trice. Marketers, however, have a wider audience and in some cases, they may have the whole world as an audience. Consumers have many more choices and they are free to convince themselves before they buy. Consumers actively go to the location of their interest, and they are not passive anymore. ...read more.

Middle

(Hampton 1996): The success of a business Web site is a result from the way the information is presented by the business. Every Web site should contain various information such as: ? Enterprise Name ? Contact information of the company ? Comprehensive presentation of the business activities and services ? A guestbook form to receive the comments of the visitors of the Web site ? A press release that informs every visitor on the news of the enterprise. In addition to all that the web design point plays a special role to the presentation of a business web site. Nice designed web sites always attract a lot of visitors. Some visual and sound effects may inspire the visitors of the site to spend more time on line browsing the contents of the site. However there is no reason for the site to be only well designed but it also should provide everyone with the information that the company wants to provide. There are some basic principles in the Web design: ? The web site should be simple and easy to navigate ? The web site should not contain many and heavy graphics ? A quick and informative web site is always advantageous for the business. ...read more.

Conclusion

This can cause irritation to a potential consumer. 4 Conclusion As a conclusion Internet Marketing seems to be one of the most critical factors of the success of an Internet site. It has various impacts on both the merchants and the consumers. From the merchant scope there are several aspects on how Internet can assist a business to maximize its earnings by targeting to new customers all over the Internet. The harmonic connection of the traditional marketing tools and the new powerful technologies provided by the Internet could create a competitive advantage for every enterprise that invests on the new technologies. Moreover Internet Marketing has effects on the consumers. There is a basic difference between Internet marketing and conventional marketing where the consumer accepts passively the messages from the other media. The consumer can decide whether to follow or reject these links. The major drawback of the Internet marketing to the customer side is the invasion of privacy. Many web users have faced the major problem of unsolicited e-mail and they even change their email address in order to avoid the mail 5 References Hampton, B., Hampton, K. (1996). Creating Commercial Web Sites. Macmillan Computer Publishing. Bayne K. (1997) The Internet Marketing Plan Wiley computer Publishing Ellsworth J.H. & Ellsworth M.V. (1995) Marketing on the Internet Wiley computer Publishing Kalakota R & Winston A. B Electronic Commerce : A Manager's Guide Addison- Wesley 5. ...read more.

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