INVESTIGATION AT ALLDERS

Authors Avatar

SHIRIN SHETH                UNIT 2: ICT IN ORGANISATION

2(A)

INVESTIGATION AT ALLDERS

INTRODUCTION:

The company I investigated:

Allders Department Store

Who I interviewed:

Allders store manager: Keith Gillespie

Interview date:                                                   Interview Time:

Saturday 8th November 2003                    3:00pm

The organisation that I have chosen for my coursework is ALLDERS.

My coursework is about how Allders uses ICT for the four main functional areas of the company. These four main functional areas are: Sales, Purchasing, Finance and Operations. I will also be looking at how ICT helps the company with its sales.

Allders is a well known and well-established departmental store, which offers exciting ranges of products in every category, from fashion to household goods, which are all high quality products sold at affordable prices. It also offers out of town home furnishing, gifts, toys, electrical goods, kitchenware and men’s, women’s and children’s fashion and lots more.

Allders can boast over a 100 years of retailing experience. With a strong commitment to growth, Allders employ more than 7000 people in over 40 locations, from Portsmouth in the South, to Knaresborough in the North. Allders Department stores are located primarily in town centres to maximise their sales distribution.  

Allders was founded by Joshua Allders in Croydon who started it out as a family business in 1862. Allders in the 21st century is something very different as it provides a various range of state of the art products. By the 1980's Allders Department stores had expanded to include eleven department stores and commenced it's successful expansion into the retail parks with its concept of Allders At Home, the first At Homes opening was in 1991. Since then, Allders has expanded and developed much more. As a company Allders now has annual sales in excess of £500m.

Allders are competing with every other retailer on the high street, and being one step ahead is vital in this retail business. Allders has found many successful ways to publicise its company. For example, it’s imaginative marketing such as its links with Great Ormond Street Hospital, its sponsorship of the Peugeot Sport Team in the National Saloon Car Cup and rigorous promotion of the Allders Account Card. Giving the consumers reason to buy the company is able to increase awareness of its company values.

Allders Account Card benefits the consumer by allowing them to take advantage of many savings and invitations that Allders have to offer – exclusively to its dedicated customers. As well as great discounts, you could also have the opportunity to attend events and previews, which are only open to their most valued customers, provided by the company. 

Join now!

The main functional areas at Allders

Allders uses ICT in every functional area of the business. The four functional areas at Allders are: Finance, Purchasing, Sales and Operations.

Finance department is responsible for managing the flow of money in and out of the organisation. Finance is needed to make sure that it has enough money ...

This is a preview of the whole essay