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  • Level: GCSE
  • Subject: ICT
  • Word count: 1814

PowerPoint Presentation Analysis

Extracts from this document...

Introduction

IDENTIFY Turbo Centre Identify Turbo Centre is the company that I am working for. It has newly been set up in Romford. Since Turbo Centre is a not a very renowned company in this area, so therefore has very limited customers. Due to this lack of customers Turbo Centre is in danger of closing down, as their business has not taken off as predicted. This is because it is a newly formed company in this area, so therefore is not very well established at this present time. Turbo Centre is a company which sells prestige cars. The company has few branches across the UK some of these branches are located in Manchester, Birmingham and are well established in those cities. The managing director of Turbo Centre now wants to expand his company in to London. Turbo Centre sells a wide range of cars, varying in price �20000 to �80000+. The company specialises in Elite cars, 4X4's and super cars, and these cars range form Subaru to Ferrari. The company site is very large, the show room itself holds 50 top of the range prestige cars, which are displayed across two floors. On site each day turbo centre has 5 sales men, 2 customer service and 3 cleaners. Also on site each day is the managing director of the business, whom is trying to ensure his newly opened branch in Romford runs smoothly and efficiently. ...read more.

Middle

* I will also extend my project by creating a new Logo for Turbo Centre. I am creating this new company logo; as Mr Smith feels that a new company image will be more suited for the surrounding area of his new branch. He hopes the new logo will create a fresh and positive image for the business. Quantitative Objective In order to ensure the advertising materials produced is having a positive affect on our target audience; we will produce sample advertising materials with which we can test the materials are working. We will be able to see this from the response from the amount of customers we receive, whether the materials are working or not. These measures will be made using the following: * One way in which we can test this is by placing special offers regarding products, either on the flyers, or brochure. The customer will have to bring in either the flyer, or brochure to purchase what has been advertised (the special offer). If we see that the customers are bring in the flyers, or brochure we will know that our advertising is having a positive affect. * Also we can measure the success of our advertising materials by placing the words 'Come in store for more details'. We will know that the customer has seen the advertisement as they will enquire for more details referring to the offer advertised. ...read more.

Conclusion

* Television - Similarly with this form of advertisement, it will only be seen by the people viewing the channel it is aired on. Also could be missed due to the time it is aired. * Mail-Merge - the advantage of this form of advertising is that it is quick and easy to produce as it follows one lay out, which can be sent to many people. A disadvantage of this form of advertising is that it can only be sent to current customers of the company. (People who have already purchased a car from the company.) However, I will not yet be creating a mail - merge. As at this early stage of the business there are limited customers, so therefore a mail- merge is not required. * Advertisement printed on company car - the company could also have an advertisement on one of there company cars. This form of advertising again would only be seen by people that see the car. * Hand drawn advertisement - this form of advertising is not very professional, so therefore may not appeal to some customers as they may feel that the company is unprofessional. Also this form of advertising is time consuming and also will not be identical. Can only be produced to batch production (50-100 copies). In the case of advertising for Turbo Centre, printed publication would be more appropriate, as it is easier to view and a computer is not required to view the advertisement. ?? ?? ?? ?? Suraj Patwal - 1 - ...read more.

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