Producing business documents with IT - letter, flyer and logo.

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Ben Baho, Strand C

Letter

Target Audience

The target audience for the letter is for the people that signed up to our organisation and who buy products from us but mainly for people that are between the ages of 10 to 28 years old because they are the main group age that will buy games and game consoles.

The Purpose

The purpose of the letter document is to inform the costumer about our special offer deals and also to tell the customer about the specification about the new game console, X-Box 720. The letter is also used to advise the customer because it says, “Perfect Christmas present for you and your children” and the letter is trying to persuade the customer to buy the game console.

The Layout and Style

The layout of the document is very neatly laid out with the organisation logo on the top right hand corner of the document and also the bullet points are laid out in the middle of the document with the main paragraphs in around bullet points. The document also has a watermark in the background telling that the document is a “confidential” document and only to be seen by the person that is receiving the letter and the letter doesn’t use a lot of colour in the document and the only colour in it is the logo and the bullet points. There is also an e-mail link where all the organisation contact details are, so you can click the link and e-mail the company. There is also a signature in at the bottom of the document to authenticate the letter. Last but not least the slogan is in the area where there is a lot of white space to bring out the slogan of the organisation.

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Fit For Purpose

The document is indeed for purpose because it shows all the information needed in a bullet point forms, furthermore, all the information is displayed clearly with the white background. Like I said before, if there is much colour, the colour will distract the person reading the letter, there is also a watermark in the background telling what type of document it is. Last but not least, all the contact details are on the top right hand corner and there is also the website link at the top as well, so if the customer wanted more information on ...

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