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The Walt Disney Company is an Internet pioneer. The planning stage that Disney uses is very well organized in a way tha

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Introduction

There are many factors that contribute to an organizations success, or downfall. Identifying these factors and the role each of them has on the four functions of management should help the organization be more successful. Three factors that may impact an organization may be E-business, technology, and/or diversity. There are many organizations in the world today, though few have been as successful as the Walt Disney Corporation. "Disney is one of the most famous names in the animation industry, known for providing entertainment directed to adults and children alike; with international theme parks and a world-class animation studio and business franchise, the company nearly dominates the industry. Famous names such as Mickey Mouse began with Disney, and were the foundation of a company that has now branched out into several entertainment studios, theme parks, products and other media productions." (www.animation.about.com/od/industryprofiles/p/waltdisney.htm) E-commerce has changed the world we live in today. No longer does he or she have to get the car and drive to the store, now the store comes to him or her. From and organizations view-point, development of and e-commerce site can be very difficult to effectively execute. Hours of careful planning and research is needed, because without planning he or she could potentially launch a site which could ruin his or hers chances of ever having a successful e-commerce site. ...read more.

Middle

Some of the many technology "firsts" Walt Disney Incorporated Group (WDIG) has achieved include: * First Web property to serve over one million pages in its first year (1995) * First Internet publishing system (1995) * First Internet authentication/registration system (1996) * First dynamic content architecture system (1996) * First Internet infrastructure management systems (1997) * First massively multiplayer online game for kids and families (2002) * First cached video delivery system (2003) Each year Disney continues to lead the industry in technology by acquiring companies and being creative with their ideas for the future. Disney's Internet technology places importance on there continuing ability to grow and improve their technology leadership position. The most popular Web properties experience very high volumes of traffic and the technology infrastructure. Disney is the owner and operator of one of the world's largest Internet infrastructures, with data centers in Seattle and Orlando: * More than 2,000 servers handling nearly three billion page views per month * Available peak bandwidth of more than eight gigabits per second and well over three gigabits per second sustained Disney Connection is a rich collection of Disney broadband entertainment for families. It includes a regularly updated slate of games, activities and videos, as well as selects access to premium offerings such as Disney's Blast, an ad-free online entertainment service for kids, and Disney's Toontown Online. ...read more.

Conclusion

Or create an entirely new experience; a theme park, resort, themed restaurant, or something completely brand new." (http://disney.go.com/disneycareers/imaginations/home/html). The students do the planning for project and then move into how they will organize the project or ideas. "The finalists in both the individual and team categories are brought to the Walt Disney Imagineering in Glendale, California, where they formally present their idea to a panel of Walt Disney Imagineering judges." (http://disney.go.com/disneycareers/imaginations/home.html). The third part of the management process, which is leading is what the actual management team of the Disney Corporation achieves by empowering their employees. Disney accomplishes this by job rotation every three months, cross utilization during peak seasons where salaried and office personnel from behind the scenes work shifts in areas with increased attendance, and lastly through task forces. This is where teams responsible for implementing a project or idea, such as a new attraction may spend up to 100% of their time. Lastly, the controlling stage is where Disney monitors its progress thru increased sales and makes adjustments to products etc. as necessary. In conclusion there are many internal and external factors that contribute to an organizations success. To assure the success he or she must know how the four functions of management affect these factors. The Walt Disney Corporation has obviously used these functions of management to become one of the most successful corporations today and is used a model for other organizations. ...read more.

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