# Investigation into some of the statistical differences between The Sun, The Daily Mail and The Daily Telegraph.

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Introduction

Investigation into some of the statistical differences between The Sun, The Daily Mail and The Daily Telegraph Introduction: The aim of this project is to compare the three daily-published papers. The three papers that will be used are THE SUN, THE DAILY MAIL and THE DAILY TELEGRAPH, all purchased on the same day. A lot of data can be easily collected from these newspapers, ranging from average word length to area devoted to adverts per page. The project will attempt to reach conclusions regarding three specific hypotheses. In answering these questions a range of sampling methods, presentation of data, and statistical calculations will be used in order to interpret and evaluate the data and come to a valid conclusion, drawing together all the data. Each question will be presented and it will be explained what statistical methods will be involved in drawing conclusions for these questions. Question 1: What is the average amount of words per sentence? This involves collecting specific data: * Take random samples in different articles. By doing every page of the newspaper would take too long, so by splitting up the newspaper in to equal amounts would be a fairer way. I would do this by counting all the pages in all three papers, which is 196, and calculate the ratio for all three papers (See later on for calculations.) * From doing this I will be able to calculate the mean amount of words per sentence for all three papers. * I predict that The Daily Telegraph will have more words per sentence because that particular paper uses more intellectual text so they would use longer words, which in turn make the sentence longer. ...read more.

Middle

Question 2: To make any calculations accurate enough to draw a valid conclusion at least twenty sets of data from each paper was needed. The only fair way to do this was to collect data from the whole of both papers, as this gives a much better picture of how much advert space there is and creates a fair test when you use twenty set of data. The Daily Mail The Daily Telegraph The Sun Advert type Area Advert type Area Advert type Area Holiday 442 Holiday 170 Bank/Insurance 1015 Computer 468 Holiday 400 Heating 545 Alcohol 493 Holiday 425 Beer 408 Car 2088 Phone 672 Phone 672 Computer 775 Bank/Insurance 250 Bank/Insurance 450 Bank/Insurance 408 Holiday 250 Phone 180 Holiday 12 Computer 858 Bank/Insurance 950 Bank/Insurance 408 Car 2088 Food 400 Car 988 Bank/Insurance 1015 Computer 2088 Holiday 544 Electrical Appliances 2088 Cars 250 Fashion 918 Car 950 Phone 825 Electrical Appliances 825 Education 160 Holiday 300 Phone 116 Furniture 2088 Bank/Insurance 468 Car 2088 Computer 2052 Cars 625 Electrical Appliances 825 Car 540 Television 200 Car 900 Holiday 168 Phone 618 Computer 2088 Computer 832 Loan 255 Car 412 Holiday 544 Bank/Insurance 450 Car 928 Car 2088 Bank/Insurance 450 Books 400 Bank/Insurance 450 Bank/Insurance 450 Computer 400 Bank/Insurance 450 Phone 672 Holiday 425 Computer 881 Loan 108 Cinema 912 Education 425 Phone 210 Bank/Insurance 280 Phone 180 Bank/Insurance 450 Both newspapers had more than enough adverts within them to support any valid conclusions. Despite the fact that The Telegraph had four more adverts in it than The Daily Mail and The Sun ,but, this will not affect any statistical calculations I will make Firstly I drew up two tables, one to show the frequency of the type of adverts and the other to show the area devoted to each specific type of advert. ...read more.

Conclusion

These pie charts show the percentage of area taken up by the subjects. Area of Pictures 40 Area of Title 10 Area of Text 40 Area of Headline 10 Area of Pictures 35 Area of Title 10 Area of Text 10 Area of Headline 45 Area of Pictures 70 Area of Title 15 Area of Text 5 Area of Headline 10 Analysis: These results show that the broadsheet had a greater percentage of its area covered by text than the tabloid or the quality paper, but it had the second smallest area taken up by pictures and the smallest percentage taken up by its headline. It had the same area of title as the quality paper but both had less area taken up than the tabloid. Conclusion: In conclusion the tabloid paper uses a greater percentage of its area for pictures than text unlike the broadsheet and the quality papers which both devote a greater percentage to the text on a page. The Sports page: The sports page has a greater percentage of its area taken up by pictures and headlines than the front page, this is proven by the above and the below results. Area of Pictures 60 Area of Title 10 Area of Text 5 Area of Headline 25 Area of Pictures 35 Area of Title 10 Area of Text 20 Area of Headline 35 Area of Pictures 30 Area of Title 15 Area of Text 35 Area of Headline 20 Analysis: The above results show that the tabloid paper has the greatest percentage of it sports page taken up by pictures and that the broadsheet has the greatest percentage of text taking up the area of its page. Conclusion: In conclusion the sports page of the tabloid devotes a greater percentage to pictures again as the broadsheet and the quality papers both try to use a greater percentage of area to the story. ...read more.

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