• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Advertising is the use of media to promote a product.

Extracts from this document...

Introduction

Coursework - Media Advertising is the use of media to promote a product. The manufacturers of the product employ an advertising agency to create the ideal advert. The advertisers do market research to ascertain what attracts consumers to a product. Recently, much more creativity can be used in an advert to get the desired effect due to development in technology. It is now easier to advertise because there are many more places to put the advert, such as the Internet, billboards, television, leaflets, magazines, radio and bus tickets. The advertising agency creates an advert using the brand personality. They make the consumers think that to obtain the lifestyle they want they should buy the product. In this way, the advert is subtly persuasive and very effective. The manufacturers work with the adverts and send them out across the country. If the advert is effective the industry will boom, if not there will be a great loss in finances and the manufacturer's image is at risk. My product is a pair of shoes called 'Calceus, by Lunette'. 'Calceus' is Latin for 'shoe' and I think it is a memorable name. ...read more.

Middle

They look sophisticated and also add sex appeal to my advert. Jennifer looks good so my target audience will want to buy my product to be like her. There is little dialogue because I think it would spoil the mysterious and magical effect I am trying to achieve. Brad says: "May I have this dance?" and Jennifer answers: "Of course." The music is now clear - it is an instrumental version of 'Once Upon A December.' This song is enchanting and seasonal, much like my advert. A sprinkle of snowflakes caught in Jennifer's hair will also remind the audience of Christmas. The focus of this shot is Jennifer and Brad, so the background is slightly blurred behind them. The camera pans out in shot three, showing the whole of the ballroom. Couples move off the ballroom floor and gather around the perimeter. Jennifer and Brad dance gracefully in time with the music. For the first time in the advert Jennifer and Brad's whole bodies are shown. Jennifer is wearing a shimmering, almost transparent, glass-like ball-gown with red lining around the sleeves' cuffs. Brad is wearing a red cloak with white lining. ...read more.

Conclusion

They also use attractive models, and I have used an attractive, well-known couple for endorsement. I think that my advert is very effective. The magical fairytale theme that I have achieved is usually used in adverts for young children, especially with the recent Harry Potter phenomenon. Using it in an advert directed towards adults is effective because it is eye-catching and unique. The celebrity endorsement helps a lot with how successful the advert is and I have used colours to my advantage now that the Christmas season is upon us. Also, romance is timeless and classic - not a trend. I could have advertised my product differently by changing the colours to brighter shades, not using celebrity endorsement, adding more dialogue or humour, changing the music to a well-known disco beat and changing the camera angles. This would not have achieved my desired effect and I think my way is much more successful in doing this. Changing the colours would have resulted in losing the Christmas feel. Not using any celebrities would have made my advert less noticeable. Adding more dialogue would have taken the audience's attention away from the shoes. If I did change these aspects my advert would be in danger of steering away from its target audience. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Yves Saint Laurent Opium Advert - Controls of advertising and the media.

    In 1961, the industry established the ASA under an independent chairman, to adjudicate on complaints about advertising that appeared to British Code of Advertising. 40 years on, advertising in the UK complies with the codes. Because the industry is committed to making self-regulation effective, adverts that break the Codes can be withdrawn without resort to legal bans.

  2. E3 create a realistic rationale for the development of a coherent marketing mix for ...

    The more the demand of the product it is going to be, the more the supply. Controls of advertising: Industry based constraints Most promotion and advertising in the UK is covered by voluntary controls. It is self-regulated by the industry.

  1. Marketing strategy for my product from the Steiff bear company.

    This analysis has external influence to my marketing strategy. These influences are important as they influences externally which mean they get aimed at external customers so the influences need to be controlled. The influences are important as they are apart of the business as a whole and they can not succeed without them.

  2. Gender in the Media

    It has been argued that women are rarely shown in better occupational positions than men. For example, the man would be shown as the doctor and the women his nurses. Courtney and Lockerets argue that until 1997, women were still shown as working persons in the house.

  1. Analysis of 'Harry Potter and the prisoner of Azkaban'.

    man sitting next to a unusual monster like creature who says "There's an old lady at 12 o'clock" in a high pitched yet manly voice, the driver then pulls up the hand brake. As the driver dopes this Harry goes smack into the window.

  2. Investigation of How Women are Represented in the Media

    pretty, young, brunettes + blondes yes yes male Poundstretcher special offers middle aged men + women housewives/ mothers slim, pretty, young, brunettes + blondes yes yes male I can now look at the results I have collected and draw conclusions from them.

  1. McDonalds Media Coursework

    This reactive marketing has been successful in removing the reasons people shouldn't go to McDonalds. Marketing the product successfully to the right audience probably accounts for three quarters of McDonald's takeover of the fast food market. Their food would not be as popular if it wasn't so accessible.

  2. Advertising is used to attract their target audience to advertise their products, and if ...

    The language used throughout the advert is very womanly - calm, smooth and sexy. It works well with the scene and with the woman in the picture as that is how she comes across in this advert. We see the product here so that we know what we want to

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work