"Black Rhino.": produce a single promotional advert which advertises a brand new energy drink.
Report To create my product titled "Black Rhino." I did research in the field of energy drinks. I have produced a single promotional advert, which advertises a brand new energy drink. I initially started my ideas by analysing existing products such as "Red Devil" and "Red Bull." I deconstructed both these adverts and studied them in depth. I found that the majority of energy drinks (apart from Lucozade and PowerAde.) were targeted at a younger audience and didn't use sport as a selling point in any way. Red Devil and Red Bull are used for mixing alcohol and they have done this very successfully although they set out to use the product just for drinking once "out on the town." To give you an extra boost of energy and keep you alert for just that little bit longer. Both the adverts I found where in a men's magazine one was in FHM the other in LOADED. This shows that their products are male oriented. I would like to put my advert into a male magazine such as FHM and maybe a woman's as well e.g. Cosmopolitan. I carried out questionnaires and one was devoted towards the target audience and their type of energy drink. Whilst the other was focusing on the adverts and what they believed was an effective and persuasive advert. I decided to follow in the footsteps of companies like "Red Devil" and target a young audience. Most of the people I used in these questionnaires were
"Comment on the structure of the Advert."
Abdulrehman JAVAD George Mitchell School (13410) Assignment: Media "Comment on the structure of the Advert." Context: This advert is taken from the guardian newspaper. And it tells us about the people of Afghanistan who are in poor condition. Before this advert is released, there was news about suicide bombing in America on September the 11th. This incident results in lot of people killed in America. America said that this has been done by Al-Qaeeda group and they are based in Afghanistan, so therefore, they declared war on Afghanistan. Purpose of the Advert: The purpose of the advert is to get your money. They try to persuade you by affecting your emotions and sympathy and pity etc, so to help and protect children from the results of war and it appeals to us for money. And might when the people saw this advert in Britain, they have lot of ideas and beliefs about people of Afghanistan which stops them to donate their money, so they have very cleverly made this advert up. Top heading: This heading is on the top of the advert, and tells us the whole summary of the advert. Their wordings are "AFGHANISTAN REFUGEE CRISIS". Author had very cleverly make this heading up because by reading this heading, whatever your beliefs, it doesn't affect you because it only tells that there are crisis in Afghanistan and don't tell about International issues so wider up their target
Advert Analysis - Opium Perfume, Cointreau, Longines Watch
Byron Atkinsothis isnt my actual work mum so shutup.im writing it in my book and making it better. English Monday, April 30, 2007 Media Analysis Advert 1:Longines Watch When one comes to analyse an advert such as this,one soon begins to sense a deeper meaning to the first thought meaningless images upon the page.The subtle,black and white background gives the advert a very elegant,chic resemblance.The advert becomes extremely intense and embracing,drawing the audience into the page. The black and white colours and italic font give one the impression that this advert is targeted at a somewhat sophisticated audience.The caption "Elegance is an attitude" implies that elegance is natural and that only these 'gifted' people can release the watches potential powers.There is an image of an elegant lady on the left hal of the page.She is standing in a plain black dress and is wearing no evident make up.She is only wearing one piece of jewellery and that is the watch.This image makes one notice that the watch is the only accesory she needs,the 'icing on the cake',the final ingredient of the divine life.Realising this enables us to discover that the is a larger audience than the upper class members of society. Members of the female society that feel insecure about themselves are also targets of the advert.The product will make them elegant and push the up the social
Phantom Menace advertising Portfolio.
Phantom Menace advertising Portfolio After viewing Broadcasting international's advertisement for 'Typhoo Tea' the team at Phantom Menace advertising have analysed it thoroughly. We enclose some suggestions for improvement, which we hope, will increase the sales of your product. The advert: At present your advert consists of 24 different camera shots based at a variety of different angles, however at least 6 of these shots are the same the only difference between them is the distance in which they are shot. Narrative: The narrative of the advert tells the story of the advert. The story of this advert is that if you drink Typhoo Tea you will be refreshed, happy and full of energy. At present this comes across very clearly in the advert, you have old ladies dancing and workmen not complaining about their work, but we feel we could make this known a bit more in the advert. The music: Throughout the advert the disco classic of 1983 'fresh' by kool and the gang is played. The music is very appropriate for this advert and helps the company emphasise that Typhoo Tea is fresh. It clearly tells you through the music and rhythm that Typhoo Tea is designed to refresh you. The colour scheme: The red and green colour scheme is predominant throughout the advert. The colour scheme originating from the logo. The green representing the colour of the tea leaves and the
Compare and contrast Advertisement For the Walkers crisps with the advertisement for the McDonald restaurants!
Compare and contrast Advertisement For the Walkers crisps with the advertisement for the McDonald restaurants! Both advertisements are popular food products. McDonalds are very famous all over the world; the company is based in America and started off there. Walker's crisps are a British company. When you hear the name Walkers, you often think of walkers crisps. Both of these companies sell there products to a range of people. The younger people generally more of these products than older people. In the McDonald advert, they are trying to tell the audience that their restaurant isn't just for teenagers, but for all ages. They have shown this through the characters in the advert. They also are trying to promote that McDonalds is a class less place where you can go to eat, they show this by using different people with different colours of skin and showing costumes of builders, school kids, actors and etc. the people also do not speak to one another. The only signal to each other is when the man and woman look at each other and nod as if they are approving of the food they have been served. The people look happy and are moving briskly away to the sound track. The clothes that people where show the occupation that they are involved in. The walkers advertisement however is a lot more relaxed and humorous. The first scene starts off with a group of children. The scene is also
Creating an advertising campaign
Creating an advertising campaign In the past, the Lucozade product was marketed as a drink for the sick. After that it was a drink for fit and healthy people, mainly sportsman. Smithkline Beecham was aiming for a change of image that was more modern and relative to people in the present day. The new campaign was trying to put across to the public that Lucozade gives you energy fast and cool people have it. The advertising agency - Oglivy and Mather were responsible for creating a brief for the advertising campaign. The idea of Lara Croft in the advert needing energy was an area that was focused on in the brief that was sent to the advertising company. Oglivy and Mather generated their ideas by looking through popular computer games. They also did market research on what people liked about Lara Croft so they could see if they could make a connection with Lucozade. Lara Croft was selected as a suitable 'spokesperson' for the bran because she is modern, energetic and recognizable. Once a selection of ideas is generated a storyboard is created and then a mock up advert is formed. The groups that are selected for a focus group are people who use the product. In this case, males. The outcome of the focus group stage is finding the best ideas to get put forward and the best ideas that they are going to work with. An advert generally takes 2 months to make, although the Lara
Discussing the More Th>n Insurance advertisements.
Advertisements Statistics tells us that the average person sees about 150 000 television adverts before they have reached the age of 35. Television adverts have been very successful for their ability to impose both visual and auditory effects. They are known for their humour, pity and for their power of persuasion. The potential for advertising through the medium of television was swiftly recognised and a multi-million pound industry was generated. I have chosen the 'More Th>n Insurance' advert because it is interesting in terms of its simplicity and lack of sophistication, yet its immediate appeal is also interesting. The advert begins with three football fans sitting on the couch, in the lounge, staring blankly at an empty space in the cabinet, where the television should be. Two delivery men come in, put the television in place, plug it in and leave. A football match appears on the television and someone scores, the dog then starts to jump up and down in joy. This advert was shown on Mondays before 'Sons and Lovers', as this was near the time when some form of football was generally shown. This particular advert is one of a series about the firm which all feature 'Lucky the dog'. The advert takes a simple two part structure which follow-on to the other; before and after the television and delivery men come. In the first part, the moods of the father, son and the dog are
Methods used in Advertising, with reference to Boddingtons and Budweiser Adverts
All over the world advertising is big business, but there is one universal truth about advertising and that is that all advertisers are after your money and they will do almost anything to get it. The objective is always to sell you something. The government is one of the biggest spenders on advertising especially around election time when all the different political parties do a broadcast about what they've achieved and what they intend to over the next couple of years. They mainly use propaganda to get your vote and sell you their ideas and they will eventually get your tax money if they get elected. This year according to the 'Times' newspaper, the Conservative party spent more on advertising on television and in newspapers and magazines than any other party in the election. For different adverts there are specific target audiences. For example, toys like Lego and Mechano are aimed at children aged from about four to eight years old and every couple of months they bring out a new advert for a new Lego 'world' or new model to build from Mechano. I know personally that these adverts work as well because I remember when I was five years old I nagged my parents into submission to buy me every new Lego set and because they are not very expensive parents do not mind buying them but the money soon adds up and the advertisers and Lego company have won. The next generation
Advertising & promotion
Advertising is a collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling, employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be distinguished from other activities intended to persuade the public, such as propaganda, publicity, and public relations. Advertising techniques range in complexity from the publishing of simple, straightforward notices in the classified-advertising columns of newspapers to the concerted use of newspapers, magazines, television, radio, direct mail, and other communications media in the course of a single advertising campaign. From its unsophisticated beginnings in ancient times, advertising has burgeoned into a worldwide industry. My aims of advertising are: > Inform people about the product > Create a image > Increase sales > Compete with other shops > Introduce in products into the market Informative advertising Currently in the biggest spender on this form of advertising, is the government this advertising is used to pass on information to the public. The passing on of this information is very important in any advert. In my case when deciding how to advertise I can even use this method as to inform about my newsagents shop and where about its situated etc. Persuasive advertising The
Suzuki Ignis And Listerine
Essay I have been given two adverts which are published 50 years apart, and are completely different from each other. They are the Listerine antiseptic mouthwash, produced in 1953 (World War 1 had ended and many men went to fight, so not many were in Britain,) and the Suzuki Ignis, a modern day advert produced in 2003. These two advertisements will be analysed thoroughly, taking note of the use of slogan, the target audience, colours and pictures, also commenting on the presentation and the effects that are the result of this. Also I will state the resemblances and differences between the adverts, and identifying the strategies and knowledge of the target audience used by the advertisers. Next is to assess if the adverts were successfully marketed. Psychology plays an important facet in the advertising market, so following this I shall evaluate how the psychology helps sell each product and attract the target audiences attention and interests. Finally, the last step is to think of what the marketing strategies that are used to sell the products effectively, and look at the views of woman which had changed over a 50year period. To sum it all up, I will be looking at the way the woman was view as housewives in the 1953 and a transition working professional by 2003, the era in which the Suzuki ignis was produced. The Listerine antiseptic advert (produced in 1953) two women