For example: “Sa Coma is on Majorca’s pretty east coast.”
There are then separate sub headings for things to do with all of the family and facilities for adults.
‘Forever Young’ is the most formal text out of the three. It is the most formal in the use of vocabulary, layout and sentence structure. This is because its target audience is the older generation and needs more persuading to book the holiday. This is because they have experience and know what to look for when thinking about going on holiday.
Examples of formal language: “There is an abundance of activities on offer and for the keen golfer, numerous courses to choose from.”
This is very different to the ‘Club 18-30’ brochure and that can be seen by just glancing at the two texts.
Another way in which you can decipher the target audiences is by whether it is descriptive and informative.
‘Forever Young’ portrays this in a way that is obvious to the reader. It gives great information on the sight seeing events around the town.
E.g.: “Be sure not to miss the cosmopolitan capital city of Palma with its array of shops and entertainment…”
Many adjectives and descriptive phrases are used throughout the piece to show this also:
“Incredible beauty,” “with ragged mountain scenery,” “array of shops,” “plentiful,” “numerous.”
This descriptive language is also used in ‘Club 18-30.’ It is not used in such a formal way but there is a lot of information given in the text. Some examples of this are:
“Fancy clubbing? Try Tonic @ BCM, Garage Heaven @ Pacha, Gold Live @Millennium.”
It is promoting clubs and giving information that the readers would want to know if they want a typical clubbing holiday.
This form of description is also carried out in the ‘Super family’ text. The way it is emphasized gives a slightly formal tone to it. It describes activities available for all of the family and also facilities available for use. E.g.: “Family excursions,” “All the mother care baby kit you could need. Cots, highchairs…”
This is probably the only thing that each text has is common. They all give detailed information about the holiday to sell it to the reader.
Each text has a different layout. All of the texts have at least one picture in or near the centre of the page, ‘Forever Young’ has two pictures.
‘Super family’ has one picture positioned in the centre of the page and the text is presented around it. There is a small use of bullet points to put across certain points. This is an effective way of presenting information because it makes the reader look at them specifically. The first paragraph is written in bold to make the reader take notice of this first. There are separate subheadings at the bottom of the page for some of the different information on offer. The title of the advert is written in a larger font down the left hand side of the page. This is a slightly different way of presenting it, which may make the reader think that this advert is different to others.
The ‘Forever Young’ text is set out in a very different way. The title is a very plain, bold, eye-catching title. This is so the older generation know immediately what they are looking at. The text is set out in boxes so it is clear that they are different paragraphs. There is one paragraph at the bottom set out in bold. This is a very informative paragraph about the hotel. As in the ‘Super family’ text, ‘Forever Young’ also uses subheadings towards the bottom of the page. There are two pictures diagonally opposite each other and are imbedded between texts.
The ‘Club 18-30’ text is set out in a very simple, yet effective manor. The title, Majorca, has no capital letter which expresses a laid back theme to the text. Each paragraph has its own separate subheading and they are written in a wavy affect. This is to show the sense of fun and informal way about the holiday. The Club 18-30 logo is situated in the top right hand corner of the page. This shows the reader immediately what the holiday will involve because ‘Club 18-30’ is a very well known holiday company. The picture is half way down the page towards the right hand side. This shows the clubbers enjoying themselves, giving the message that you will enjoy yourself on this holiday.
The ‘Forever Young’ and ‘Club 18-30’ brochures are total opposites of each other. One is formal, the other informal. The ‘Super family’ brochure is a mixture of both of those texts. It is formal at times and informal at others. I have been able to notice this from comparing all of the texts to each other.
Overall from comparing the three texts it is very noticeable that all three target VERY different audiences. The language used, structure and content reflect this idea.
