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Analyse how the structural and linguistic devices are used to target specific audiences in printed media texts.

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Introduction

Analyse how the structural and linguistic devices are used to target specific audiences in printed media texts These three texts target three very different audiences. We can tell this from the language, presentation and content within the text. The 'Club 18-30' advert obviously targets the younger generation, whereas the 'Super family' brochure specifically targets families. The final text, 'Forever Young,' is targeting the older generation. The target audience can be identified by the structural and linguistic construction of the text. In 'Club 18-30,' it is easy to identify the target audience just from the first paragraph. For example: "tons of bars and some of the best clubs in the Med, enough to keep even the most hardened party animal happy..." The slang and chatty language later on in the text also clarifies the informal tone used. E.g.: "fair bit of wedge," "nuff said," "fab." The way in which the text emphasizes the 'nightlife' and bars shows that this is what the younger generation would be interested in. ...read more.

Middle

Many adjectives and descriptive phrases are used throughout the piece to show this also: "Incredible beauty," "with ragged mountain scenery," "array of shops," "plentiful," "numerous." This descriptive language is also used in 'Club 18-30.' It is not used in such a formal way but there is a lot of information given in the text. Some examples of this are: "Fancy clubbing? Try Tonic @ BCM, Garage Heaven @ Pacha, Gold Live @Millennium." It is promoting clubs and giving information that the readers would want to know if they want a typical clubbing holiday. This form of description is also carried out in the 'Super family' text. The way it is emphasized gives a slightly formal tone to it. It describes activities available for all of the family and also facilities available for use. E.g.: "Family excursions," "All the mother care baby kit you could need. Cots, highchairs..." This is probably the only thing that each text has is common. They all give detailed information about the holiday to sell it to the reader. ...read more.

Conclusion

Each paragraph has its own separate subheading and they are written in a wavy affect. This is to show the sense of fun and informal way about the holiday. The Club 18-30 logo is situated in the top right hand corner of the page. This shows the reader immediately what the holiday will involve because 'Club 18-30' is a very well known holiday company. The picture is half way down the page towards the right hand side. This shows the clubbers enjoying themselves, giving the message that you will enjoy yourself on this holiday. The 'Forever Young' and 'Club 18-30' brochures are total opposites of each other. One is formal, the other informal. The 'Super family' brochure is a mixture of both of those texts. It is formal at times and informal at others. I have been able to notice this from comparing all of the texts to each other. Overall from comparing the three texts it is very noticeable that all three target VERY different audiences. The language used, structure and content reflect this idea. Shelley Beckett AT10 ...read more.

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