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Comparison of two adverts

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Introduction

English media coursework Advert 1 - Pulsar watches I found this advert in GQ magazine. GQ magazines demographics are young single or married working men, from around 20 to 40. The Articles in this magazine vary from fitness to fashion to bikini models to interviews with such stars as Collin Farrell and Thierry Henry. The advertising agency have decided to target the range of watches at this group of people. Young working men are fashion conscious and have a high disposable income. The bachelor image of these men reflects on their desire to attract women with their style of expensive clothes and accessories. The word pulse is found in the name pulsar. This represents the tick of the watch marking rhythm of time. The connotation of this name is the passionate heart beat and dynamic activity of a mans life. Pulsar is the 'value' range, which is a euphemism for a slightly cheaper range, of Seiko Watch Corporation. Seiko watches are world renowned for horological excellence and design. When choosing a name for a multinational product a company have to make sure that the brand name can cross linguistic barriers. The structure of this word works when pronounced in other languages. The men likely to buy this product will be attracted by the offered "prestige collection". These words are bold and highlighted using red font which stands out. ...read more.

Middle

The word "detail" is in red and bold this catches the attention of the reader. This word has two meanings. The fist meaning is the detail of the watch. This implies the watch is carefully designed with attractive, eye catching detail. The second meaning is that a watch defines a man. As a watch defines a man they must make sure to purchase a high-quality, stylish watch. The product collection does not have a price range on it. Usually this shows it is expensive but in this case it is trying to suggest it is expensive although the opposite is true. Overall I think this is a good advert as it is clearly illustrating the key points. Unlike many other adverts where the copy is off-putting in this case it is the bold font which is eye-catching. The psychology of the advert is individuality of the man expressed by his choice of watch. Advert 2 - diamonds This advert is from Vogue magazine. Vogue magazine is owned by Cond´┐Ż Nast who are the biggest publishers of high luxury magazines. Vogue is the women consumers' fashion bible. At the highest end of the price range for magazines featuring couture designs appealing to women with high disposable incomes but also to those aspiring to that lifestyle. Vogue's demographics are women from around 25 to 45. ...read more.

Conclusion

The whiteness of the diamonds protrudes through the black night. The image is of Catwoman. Cats are independent creatures who fend for themselves, go where they please and do what they please. She is wearing a black leather catsuit suggesting an emancipated woman showing her self determination. Her lips are cherry red representing femininity and a woman's independent passion. The image of this woman is very bold and sexy, playing on women's feminine features. Her right hand, is in front with its claws extended in a rather aggressive feline pose. Her claws are covered in diamonds which suggests diamonds give power to those who wear them. Her stare is very direct at the reader suggesting strength and confidence. The Catwoman is on top of the building suggesting women are on top of the world and in control. At the bottom of the page there is a reference to a forthcoming film. This advert campaign and the film 'Catwoman' use each other symbiotically. Each in turn will bring to mind each others product. The product range is displayed from antique to modern to suite all tastes. Prices of the range are not mentioned showing they are expensive and do not want to put people off visiting the website. In my opinion this is a very good advert as it is extremely eye-catching and seductive. It is part of a campaign to get women to feel it is acceptable to buy diamonds for themselves following the lead of many celebrities, and it puts its point across very vividly. 4 Abigail Greenaway ...read more.

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