• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Comparison of two adverts

Extracts from this document...

Introduction

English media coursework Advert 1 - Pulsar watches I found this advert in GQ magazine. GQ magazines demographics are young single or married working men, from around 20 to 40. The Articles in this magazine vary from fitness to fashion to bikini models to interviews with such stars as Collin Farrell and Thierry Henry. The advertising agency have decided to target the range of watches at this group of people. Young working men are fashion conscious and have a high disposable income. The bachelor image of these men reflects on their desire to attract women with their style of expensive clothes and accessories. The word pulse is found in the name pulsar. This represents the tick of the watch marking rhythm of time. The connotation of this name is the passionate heart beat and dynamic activity of a mans life. Pulsar is the 'value' range, which is a euphemism for a slightly cheaper range, of Seiko Watch Corporation. Seiko watches are world renowned for horological excellence and design. When choosing a name for a multinational product a company have to make sure that the brand name can cross linguistic barriers. The structure of this word works when pronounced in other languages. The men likely to buy this product will be attracted by the offered "prestige collection". These words are bold and highlighted using red font which stands out. ...read more.

Middle

The word "detail" is in red and bold this catches the attention of the reader. This word has two meanings. The fist meaning is the detail of the watch. This implies the watch is carefully designed with attractive, eye catching detail. The second meaning is that a watch defines a man. As a watch defines a man they must make sure to purchase a high-quality, stylish watch. The product collection does not have a price range on it. Usually this shows it is expensive but in this case it is trying to suggest it is expensive although the opposite is true. Overall I think this is a good advert as it is clearly illustrating the key points. Unlike many other adverts where the copy is off-putting in this case it is the bold font which is eye-catching. The psychology of the advert is individuality of the man expressed by his choice of watch. Advert 2 - diamonds This advert is from Vogue magazine. Vogue magazine is owned by Cond´┐Ż Nast who are the biggest publishers of high luxury magazines. Vogue is the women consumers' fashion bible. At the highest end of the price range for magazines featuring couture designs appealing to women with high disposable incomes but also to those aspiring to that lifestyle. Vogue's demographics are women from around 25 to 45. ...read more.

Conclusion

The whiteness of the diamonds protrudes through the black night. The image is of Catwoman. Cats are independent creatures who fend for themselves, go where they please and do what they please. She is wearing a black leather catsuit suggesting an emancipated woman showing her self determination. Her lips are cherry red representing femininity and a woman's independent passion. The image of this woman is very bold and sexy, playing on women's feminine features. Her right hand, is in front with its claws extended in a rather aggressive feline pose. Her claws are covered in diamonds which suggests diamonds give power to those who wear them. Her stare is very direct at the reader suggesting strength and confidence. The Catwoman is on top of the building suggesting women are on top of the world and in control. At the bottom of the page there is a reference to a forthcoming film. This advert campaign and the film 'Catwoman' use each other symbiotically. Each in turn will bring to mind each others product. The product range is displayed from antique to modern to suite all tastes. Prices of the range are not mentioned showing they are expensive and do not want to put people off visiting the website. In my opinion this is a very good advert as it is extremely eye-catching and seductive. It is part of a campaign to get women to feel it is acceptable to buy diamonds for themselves following the lead of many celebrities, and it puts its point across very vividly. 4 Abigail Greenaway ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. An analysis and comparison of James Bond Film posters.

    There is a regular theme tune that is often played when James Bond makes his entrance in different places or when he is ready for action. James bond posters help the audience to uncover the possible story before watching the film.

  2. How successful is advertising? A comparison of two adverts discussing the techniques they use ...

    The brand name of the product, 'Nivea Lip Care', is a well known brand of lip cosmetics and has an image of a company selling decent, value products that will improve the health of your lips. This alone suggests that the product you are buying will be of good quality.

  1. Practical Production - produce a womans magazine featuring true to life stories.

    but I only made "The Shocking Secret" larger. This will make females buy the magazine as they will want to find out what the "Shocking Secret" is. The image on the front cover is my own photography. The main reason I have used my own photography is because the genre of my magazine is to feature real life stories.

  2. Analysis of watch, DVDs, guitars and anti smoking adverts

    That is saying the watch will never stop because it is unstoppable. The watch runs on light. But, in the night there is no light, so how will it work. You could put the watch under a lamp or another source of light. It would be a waste of electricity.

  1. Section 1: Promoting two products to two different market segments

    which might be of less quality, at a cheaper price * It is important to have a high competition through advertising, in order to compete with different markets. * Male models will be used in our advertising campaign. * A good advertising campaign is necessary to compete with similar products.

  2. A Comparison between the film of the Scarlet Tunic and the Melancholy Hussar of ...

    In the short story it shows her as an ordinary educated girl where as in the film it portrays her as a deep and well educated person. In the film it shows that she does not think very much of herself, while in the short story it doesn't build up on that characteristic.

  1. Analysis and comparison of two adverts

    persuasive as having a fragranced and natural shampoo would appeal to many people. The bottle itself looks original and exclusive and is placed in the middle of the page, so it becomes a main focus. One of the slogans used in the advert is "a totally organic experience".

  2. Media Coursework - comparison of 2 advertisments

    For Advert 2 there is a small writing at the bottom saying 'The Fragrance Potion' this make the Fragrance special and different from any other one. Slogans sometimes use comedy but in my adverts there is none used. I think the slogan for Miss Sixty is not really effective as

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work