Comparison of two adverts

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English media coursework

Advert 1 - Pulsar watches

I found this advert in GQ magazine. GQ magazines demographics are young single or married working men, from around 20 to 40. The Articles in this magazine vary from fitness to fashion to bikini models to interviews with such stars as Collin Farrell and Thierry Henry. The advertising agency have decided to target the range of watches at this group of people. Young working men are fashion conscious and have a high disposable income. The bachelor image of these men reflects on their desire to attract women with their style of expensive clothes and accessories.

The word pulse is found in the name pulsar. This represents the tick of the watch marking rhythm of time. The connotation of this name is the passionate heart beat and dynamic activity of a mans life. Pulsar is the 'value' range, which is a euphemism for a slightly cheaper range, of Seiko Watch Corporation. Seiko watches are world renowned for horological excellence and design. When choosing a name for a multinational product a company have to make sure that the brand name can cross linguistic barriers. The structure of this word works when