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Fiat Stilo

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Introduction

Fiat Stilo We first see four people coming out of what looks like a block of flats or a large house and down some steps. We see one of the men, the oldest one, going around the front of the car and open the front, driver's side, car door. We only see the car shape and colour. We cannot see the Fiat badge, and so we are not aware that it is advertising a car. He gets in and presses a button, which unlocks the other 3 doors. We see a close up as he presses the button and a close up of each door as the catch opens. The others get in the car and each one closes their door at a different time one after the other. They each begin pressing buttons, or opening windows, moving their seats forward and back. The only sound we can hear is the sound of the buttons clicking, the noise of the windows going up and down etc, there are also drum and base instruments playing in the background, but they are not playing a tune but a beat, the people in the car are using what they have as instruments and creating their own beat too. ...read more.

Middle

When the camera focuses on a certain instrumental accessory it shows only one at a time. Focusing on just that and nothing else. Such as when the electric sunroof goes down we see the sunroof only from a top view firstly and then a view of which button is being pressed to move the sunroof. Also the people in the car do not look like they are exceptionally rich they look just like ordinary people. Which shows the car is available to all. Which also tells us something about the price. That it is affordable. A woman then walks past the car she is dressed in a bright red top so we can see that she is the focus of what the men in the back are looking at. Someone in the car then closes the window. One man in the back of the car turns around suspiciously. This shows us another thing the car is able to do; by pressing a button anyone in the front of the car can open or close any of the other windows. ...read more.

Conclusion

In the top left hand corner we then see a telephone number and a website address. This is presumably how to get in touch to book a test drive. The camera is still following the car as it moves over the bridge. Then the advert ends. We do not see any other cars except the Fiat Stilo until the car is driving across the bridge. Here we cannot see the other cars close enough to see what their style is like or the model or make of any other car, and so we still only follow the Fiat as it drives across the bridge. But the other cars we see are all going the opposite way to the Fiat Stilo. And the Fiat is driving in the direction that the arrows are pointing. This shows us that the Fiat Stilo is the only one going 'forward' in the right direction. The other cars are going the wrong way, they are going 'back'. The Fiat is moving forward to a future of technology and the other cars are not. When the four people are in the car they all look very happy with smiles of enjoyment on their faces. This gives you the feeling that you would feel the same in this car. ...read more.

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