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For my media coursework I'm going to look at two printed advertisements selling perfumes

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Introduction

Media Coursework For my media coursework I'm going to look at two printed advertisements selling perfumes. One of them is called "very irresistible by Givenchy" and the other one is "rush by Dolce & Gabbana". I'm going to compare the slogan, the logos, target audience and the selling techniques used. The target audience refers to who will buy the product. The perfumes are both used by women primarily but the advertisements are aimed at both male and females. The age group, which is aimed at is the younger end of the market up to mid thirties. As they are using young models you know it's for younger women. The perfumes are priced reasonably so anyone could afford them. I found the adverts in a "Marie Claire" magazine that again shows that they're aimed at women up to the mid thirties. A selling technique is a way of selling a product for instance glamour, gimmick and humour. ...read more.

Middle

The Dolce & Gabbana advert also doesn't use a logo because they've written Dolce & Gabbana out in full, possibly because Christmas is coming up and they are encouraging people to buy the product as a Christmas gift. By putting only D&G, buyers might not recognise the company's name and not buy its products. The woman in the Dolce & Gabbana advert is a tanned model just wearing a bra. With prominent lip-gloss on her lips, she's laying back. She's holding the perfume just over her chest showing the name of the brand. Promised land is used to indicate that if you use it you will look as sexy as her. The American actress Liv Tyler presents the new fragrance in a black and white advert. The advertisers have used the colour black and white to make the product seem sophisticated. To make the actual product stand out the only other colour used is pink which is the colour of the bottle. ...read more.

Conclusion

The largest writing in both pictures is the brand name. The smaller writing is used all the other information that is printed. They've used the larger writing for the information that needs to stand out. Also in the Givenchy advert 'Liv Tyler' is written in a medium font so that people who look at it and don't recognise her, know it is her, in very tiny letters on the far right of the page is the company's website. If I were to design the Dolce & Gabbana advert I wouldn't change a lot. The only thing I would put on there is the name of the product. For the Givenchy advert I would only put white circles on the boarders to make it clear it is a film still. In conclusion I think both adverts are equally successful. Certainly the Givenchy one has a celebrity who looks really eye catching and attractive on the photograph. The other one - Dolce & Gabbana - is effective because the whole picture doesn't have a lot of detail yet the model looks really gorgeous. ...read more.

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