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GCSE English Coursework

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GCSE English Coursework Media Compare and contrast the techniques employed in a variety of print advertisements. There are five different adverts. The five that I have chosen are: Kelloggs Special Bar (chocolate chip), Rustico Bertolli, Kelloggs Special Peach and Apricot Cereal, Huggies Nappies and Clarks shoes. Firstly, the first advert is the Kelloggs Special Bar (chocolate chip). The media effects are very eye-catching. For example, the background is all chocolaty and brownish to give the effect of how crumbly and tasty it is. It has a slogan, which rhymes too " Chocolate chips that stay off your hips". This slogan is a mnemonic device because it is remember able. The Kelloggs Bar is also new so people might want to be the first to try it. Even though it is chocolaty and people may say no to it because maybe it is too unhealthy for them, it says that the bar is " Less than 90 calories per bar". By reading this the audience doesn't need to worry about the fat in the bar. There is an image of the Kelloggs Special Bar a little bit opened with all chocolate chips scattered around. The purpose of this is because it makes people hungry and tempted to buy it. This bar looks good quality. ...read more.


The layout of it has been set out effectively. This product is also new so people may want to be the first to try it. It has a slogan, which is " 100% taste 1% fat". This is a mnemonic device. Therefore, for the people that have a balanced diet will be wanting to try it because it is healthy. This slogan is persuasive. The atmosphere makes you tempted to eat it this is because it is all blended in with an orangey peachy affect. This advert is hard to ignore because the font stands out. So you're thinking, " Why should I buy it?" Well there are many reasons. This advert is eye-catching, persuasive, the product is healthy, looks tasty, it is new and it is a product from a good quality brand. There are not many similarities between this advert and the Rustico Bertolli. There is one, which is that both of the adverts backgrounds stand out. There are many similarities between this advert and the Kelloggs Special Bar. Why wouldn't there be? It is a product from the same brand. The layout is the same, there is an image shown which is shown tasty, they both have something to say about health also their slogans are mnemonic devices. The media effects of the adverts are outstanding because the background colours are blended in with a lot of effect. ...read more.


The three types of boots shown look fashionable and the latest ones out. So the audience that always wants the latest fashion may get some. The layout of this is very different and its own style which makes it even more special and eye-catching. It will be hard to ignore! The similarities between this advert and the Kelloggs Special Bar, Kelloggs Special Peach and Apricot Cereal and also the Rustico Bertolli is that all of the backgrounds are eye-catching and blended in too give you that feeling of temptation to buy the product on the page. All the adverts are persuasive in their own ways and styles. In this advert and the Kelloggs products the layouts are individual and persuasive to buy. Conclusion I have looked at five different adverts and described them. " Are the advertisements effective? Why?". In my opinion I think yes the adverts are effective. They are effective in their own styles. The images that are used in the adverts make the product tempting to buy and persuasive. One of the main reasons why the adverts are effective is because of the background colours they make you read the advert and not just ignore it. The Font of the writing is also important because if it is just normal bold plain its jus boring but if it is 3d in bubble writing it stands out and makes you read more. Ramandip Kaur Badwal 10HG ...read more.

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