• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

GCSE English Coursework

Extracts from this document...


GCSE English Coursework Media Compare and contrast the techniques employed in a variety of print advertisements. There are five different adverts. The five that I have chosen are: Kelloggs Special Bar (chocolate chip), Rustico Bertolli, Kelloggs Special Peach and Apricot Cereal, Huggies Nappies and Clarks shoes. Firstly, the first advert is the Kelloggs Special Bar (chocolate chip). The media effects are very eye-catching. For example, the background is all chocolaty and brownish to give the effect of how crumbly and tasty it is. It has a slogan, which rhymes too " Chocolate chips that stay off your hips". This slogan is a mnemonic device because it is remember able. The Kelloggs Bar is also new so people might want to be the first to try it. Even though it is chocolaty and people may say no to it because maybe it is too unhealthy for them, it says that the bar is " Less than 90 calories per bar". By reading this the audience doesn't need to worry about the fat in the bar. There is an image of the Kelloggs Special Bar a little bit opened with all chocolate chips scattered around. The purpose of this is because it makes people hungry and tempted to buy it. This bar looks good quality. ...read more.


The layout of it has been set out effectively. This product is also new so people may want to be the first to try it. It has a slogan, which is " 100% taste 1% fat". This is a mnemonic device. Therefore, for the people that have a balanced diet will be wanting to try it because it is healthy. This slogan is persuasive. The atmosphere makes you tempted to eat it this is because it is all blended in with an orangey peachy affect. This advert is hard to ignore because the font stands out. So you're thinking, " Why should I buy it?" Well there are many reasons. This advert is eye-catching, persuasive, the product is healthy, looks tasty, it is new and it is a product from a good quality brand. There are not many similarities between this advert and the Rustico Bertolli. There is one, which is that both of the adverts backgrounds stand out. There are many similarities between this advert and the Kelloggs Special Bar. Why wouldn't there be? It is a product from the same brand. The layout is the same, there is an image shown which is shown tasty, they both have something to say about health also their slogans are mnemonic devices. The media effects of the adverts are outstanding because the background colours are blended in with a lot of effect. ...read more.


The three types of boots shown look fashionable and the latest ones out. So the audience that always wants the latest fashion may get some. The layout of this is very different and its own style which makes it even more special and eye-catching. It will be hard to ignore! The similarities between this advert and the Kelloggs Special Bar, Kelloggs Special Peach and Apricot Cereal and also the Rustico Bertolli is that all of the backgrounds are eye-catching and blended in too give you that feeling of temptation to buy the product on the page. All the adverts are persuasive in their own ways and styles. In this advert and the Kelloggs products the layouts are individual and persuasive to buy. Conclusion I have looked at five different adverts and described them. " Are the advertisements effective? Why?". In my opinion I think yes the adverts are effective. They are effective in their own styles. The images that are used in the adverts make the product tempting to buy and persuasive. One of the main reasons why the adverts are effective is because of the background colours they make you read the advert and not just ignore it. The Font of the writing is also important because if it is just normal bold plain its jus boring but if it is 3d in bubble writing it stands out and makes you read more. Ramandip Kaur Badwal 10HG ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. My business strategy - computer shop.

    A magazine is not suitable as they are normally national. A other very good method would be adverting on local transport, as they will be seen by people in the local area. This will also depend on the results of my questionnaire.

  2. Gender in the Media

    of the watch, one for themselves and the other for their partner. Advert 5 and 6 are the same product, but one was found in 'FHM' and the other in 'B' (a magazine for girls/women). The advert portrays an attractive, blonde female wearing only lingerie.

  1. This coursework aims to decode the representational code in and advert which is trying ...

    Another signification of this could be that there are two futuristic things, the futuristic "robot" dog and the futuristic laptop. The Asus L3 advert however is completely different from the two! The text in the Asus advert is all spread all over the page, this could be so people don't get bored reading lines and lines of text.

  2. The Matrix Coursework

    The cat suit lets us see all the action in the fight scenes and also her power when she is running on the rooftop. Trinity is an opposite of the stereotypical woman. She plays an important role in the film from the beginning to the end and works along side Neo further on in the film.

  1. McDonalds Media Coursework

    to gain trust back and win confidence but this time to an adult audience. We will look at three areas of concern and three matching campaigns that demonstrate this:-The alleged obesity epidemic, the concern over GM foods /additives and environmental issues.

  2. Write a detailed and comparative review comparing the two adverts for a student studying ...

    She is the largest image of the advert this may show that the advert is mainly aimed at woman. And finally the woman is wearing very casual clothes and looks like she has just woken up and is eating breakfast, which presumably is the cereal the advert intends to sell.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work