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In what ways do the two adverts you have studied attempt to sell their products to different audiences?

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Introduction

Media Assignment: Magazine advertisements " In what ways do the two adverts you have studied attempt to sell their products to different audiences?" We consider a public notice or announcement especially one advertising goods or services in newspapers, on posters, in broadcasts, Internet and other types of media an advertisement. All major and many small companies use adverts as well, the advertising industry keeps on growing every year, and involves a great amount of capital. Most companies rely on adverts, and in todays society there is a huge competition between advertising companies to win the attention of the richest and most popular. It is really the question which company can come up with the best, most influencing and persuasive ideas. The two adverts I have studied target the two genders, they are not unisex. One of them advertises the "Quiksilver" sports company; they make sportswear for both men and women, however this advert is directly aimed at men. This advert uses a strong and famous figure, Thierry Kunz to advertise the clothes, as him being a "Swiss pro snowboarder" will presumably impress the target audience. Obviously the targeted audience must have certain background knowledge or interest in this sport, or at least in the style of clothes the company produces. The men they are targeting would also be financially stable, since "Quiksilver" clothes tend to be expensive. The other advert promotes a new perfume fragrance called "Glow" by "JLo" (Jennifer Lopez) ...read more.

Middle

all seem to chase these qualities. The painted brand name and contrasting logo again give the advert a fresh and young feeling, makes it more informal and by this more people friendly. The background image of this advert is a road with a couple of trees by it and a car parked on the side. It is quite a dark background, which contrasts with the logo and its contrasting background colour, and the picture of the snowboarder who s in spotlight. This highlights the products and the brand name. The contrast could also represent a feeling of being special; it makes the audience feel that they will stand out from the "grey" stereotypical surroundings if they wear "Quiksilver" clothes. There is also a small "Quiksilver" logo in the bottom right corner of the advert, it promotes the website of the company (quiksilver.com). The images used in the "Glow by JLo" advert are different. They are more artistic and artificial at the same time. They focus more on the senses of the women, than their desires. The gorgeous naked body of Jennifer Lopez behind what seems to be the side panel of a shower is very eye-catching, and the targeted audience will definitely want to find out what the superstar is promoting. It is more likely that people will actually buy the product due to the fact that JLo promotes it. The colours used such as light tones of pink, yellow, brown and generally light colours are glowing, hence emphasising the name of the product ("Glow"). ...read more.

Conclusion

The Jennifer Lopez one is more direct, since it only promotes one product. The "Quiksilver" advert however promotes a whole range of products, so therefore the company itself. The reason for this is that "Quiksilver" cannot show pictures of all of its products because there are a lot of them, so really they are selling the brand and making it more popular. The Jennifer Lopez advert is unique; it's quite daring since it shows a naked woman. In today's society, this sort of advertisement is more accepted, than it would've been 10-20 years ago. Women are much more open about themselves. So clearly, the unique selling point of the Jennifer Lopez advert is Jennifer Lopez herself, and of course the fact that she's naked. The unique selling point of the "Quiksilver" advert is probably the same thing: the man promoting the product. The presence of a famous or respected person in an advert is a factor strongly considered by the targeted market when buying a product. To conclude all of this, all I can say is that both adverts are really clear at who they are targeting their products at, and their get their messages through in a very simple but effective way. They both focus on their audience's presumed desires, and use these well to persuade their audience to buy the product. They also use a wide variety of techniques to make the adverts look more professional and enjoyable to look at. Both adverts have something in them to catch and hold the attention of the reader. They are good and useful adverts. Gabor Lakatos 11k GCSE English Coursework: Media assignment ...read more.

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