• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Levi’s Jeans

Extracts from this document...

Introduction

Levi's jeans Part One Levis has been around the world for more than 140 years. However it has not always been a fashion product. Rail workers originally wore it in 1950's as a rough, cheap and hard piece of clothing. For the first 100 years, only men wore them. Women started wearing them in 1950's. The adds that were shown to us were shot in the 1980's. By the look of the adds, they were based on the living of the fifties. The advertisers did so because they wanted to show that this was a prospective in the American history. It was just not about the history but they also wanted to show that America has been a strong country from the beginning. They wanted to portray America as a strong nation. Another reason to base the adds on the fifties was that at that time American youth heroes were quite popular amongst the youth. Examples of such heroes are like James dean and Marlin brando. The teenagers would look up to them and try to copy them in each and every way. ...read more.

Middle

Women were also shown as faithful and loyal, which can be seen in the bus station add. In the bus station advert, the man wanted to show to her girlfriend/wife the ultimate sign of commitment; so he gave her his pair of Levis jeans, which they cherish from their heart. For the women, the jean becomes the most valuable thing for her. After receiving the jeans as a present the women goes home and puts on the jeans which shows that she doesn't defy the principles, because she cannot take her clothes off like the Levis man, or walk around with the thought in your mind that your the strongest. In some other adverts the Levis female does posses similar qualities as a typical Levis man, for example in the Eddie Cochran advert, the female wears a sweat-shirt and a pair of Levis which is totally different from the party code. i.e. she defies convention as well but by being decisive and non-conformed and above all she still gets the respect. Respect from her boyfriend who thinks that she is looking cool. All of Levis adds have one thing in common that all the characters wearing or getting attracted to the Levis person are beautiful. ...read more.

Conclusion

even when are used. These adverts also give us a cultural reference about Levis. These adverts are situated at well-selected places such as pawnshop and pool hall; because the advertisers want to show the importance of Levis jeans. These sorts of things are visible from other adverts as well. In each and every advertisement music plays a controversial role. The adverts would be dry without music. The music that has been used in the adverts has been carefully selected. Most of the used music is rock n roll and blues. The music has a very deep effect on the audience. Most of the songs/music comes from black artists. This gives us an idea of the attitude of the Levis man. All of the adverts are successful but in their own criteria. These adverts became quiet popular between youngsters because they were made for the youngsters. The adds were and showed what the youth wanted to see. These adverts became successful by showing people that by wearing Levis, you become a special being. Young females love you. Although the advertisers did a good job. They didn't make any impression on me because I always have bought a Levis. Nowadays Levis adverts are much better than the old ones. This can be a result of the generation gap. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Levis Jeans

    The only way that they can make the character in the adverts seem to have different personalities but yet still tie them together is they become very stereotypical; they use a very attractive man. In Levis case this seems to be a tall, dark, handsome young man.

  2. We watch all the television commercials from the Levi's European advertisement campaign that ran ...

    Following that is a close up of a mans hand opening the door of the launderette, with a close up of a little boy in a red baseball cap behind the man standing up causes you to think about sexuality because you could see his lower half of his butt where the boys head reaches.

  1. What is Levi's?

    Advertisement 67 shows the text "Now available stone washed" at the end, as in the past people would wash their jeans along with stones to create a stone washed effect. This advert shows a slick, clean cut, confident, good looking chap walks into a laundry mat.

  2. An analysis of the Levi's commercial produced by Bartle, Bogie and Hegerty in the ...

    He takes a look at the engine, as the geek doesn't have a clue what to do because he burns himself, the cool guy starts to take off his jeans, the girl is surprised and some what turned on by this unusual act, the geek stands in the girl's way

  1. The Russian Levi's advert is about a man who arrives at a Russian airport ...

    This advert was set in Russia in around the time of the Russian revolution. We can deduce this as the advert features a picture of Lenin who was a very famous Russian leader at that time. The advert is also set in black and white, which tells us it was

  2. Advertising - Levi's.

    He takes his jeans out of the fridge, puts them on and rides off on his motorcycle. In this advert the song played was 'I'm a Rolling Stone' by .... ? In the Levis campaign the characters shown play a big role in trying to sell Levis jeans.

  1. Choose two adverts from the Levi's campaign and analyse the techniques used to sell ...

    The campaign included such adverts as 'The Pick up' and 'The Laundrette'. These two adverts share many differences and similarities to the Levi's advert genre. When looking at the two adverts closely there are various techniques used to sell the jeans in the form of characters, music, setting, lighting, connations, common themes and common features.

  2. Over the past couple of weeks we have been studying three adverts. The two ...

    She is wearing a black coat giving the impression of a slightly old fashioned look and the fact that she is dressed in black gives the classic look. This emphasizes the car's class and that it is more up market.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work