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Main components of advertising.

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Main components of advertising There are many techniques used in advertising to try and persuade people in general or a particular niche market to buy a product. These components of marketing/advertising come in two different forms, still and moving images. Still images you may think would be quite simple to market and not many advertising tools are needed/used, well you would be wrong. They are in fact nearly the same as moving images and apart from the obvious fact that they are not moving but they have no sound. Sound can be replaced with more visual imagery. Take for example the archers advert there is a lot going on for one image and it could be said that it is more effective than most moving images. No sound and no movement can be used very effectively for creating emphasis. The archer's advert has a picture of a woman picking a lock. What woman? Rapunzel 2002! The reason we know this is because it is written just above her head. This is not a coincidence! ...read more.


If the skirt was white and they made the image of the archers bottles white it wouldn't stand out in contrast against the background if was black, so the skirt had to be black. The only three white items are the woman, her name and the product and slogan. This makes a hectic picture simple. It also carries connotation in the sense that she is not conforming to her old Rapunzel self and is now wearing modern clothes and breaking her self out. Moving images are similar as I said earlier except they have the additional features of movement and sound, which if used in the right way at the right time can be very effective. If I wanted to advertise an energy drink I wouldn't use slow, soft, calming music. Also in still images there is a thing called a primary optical area (POA), which is the first place the eye goes when looking at an image. ...read more.


An advert sometimes doesn't even have to catch our attention to make us remember a product. Have you ever been in the supermarket and something like a logo or a symbol on a product has caught your eye? Was this product a product you are certain you have never seen before? You decided to read the packet and see what it was didn't you? That is how your subconscious works, when you see images for a split second or out of the corner of your eye your subconscious remembers certain things. The next time you see these certain things sheer curiosity is likely to make you investigate it. If you like what you see you'll buy it. To conclude there are many techniques used to appeal to the consumer, whether it be to their conscious or subconscious mind. Some products we need, some we don't, some we want, some we don't but if an advertiser really wants to make us buy his product, he'll make us. Paul Gregson English Media Coursework ...read more.

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