• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Market Research

Extracts from this document...

Introduction

Market Research Market research is a tool that helps organisations to find out their customers needs. It is important to Thorpe Park because they need to know their customers needs in order to provide for them. The different types of methods Thorpe Park use are postal surveys, website and observation. Primary research involves in collecting and analysing information at first hand using face to face interviews and surveys. Secondary research involves using material that already been published such as reports, newspapers and financial records. By doing primary research the data is more original but secondary research can get more out of date quickly. Thorpe Park mainly uses primary research. ...read more.

Middle

Telephone surveys are surveys that are done over the telephone between the customer and Thorpe Park staff. Personal surveys are given out by high street shops or sponsors of Thorpe Park give surveys and also personal surveys Psion are used by Thorpe Park. Observation is done from staff and customer focus groups. Staff feedback is done by focus group which is a monthly forum with 8 seasonal staff on guest questions they are asked best ways of solving them and postcards are used by Thorpe Park to get feedback from all staff members in postcard form. Customer focus groups is talking to quests in-depth on several aspects of their day including strengths and weaknesses, this is done by examining in detail the likes and dislikes of the park by our guest. ...read more.

Conclusion

Thorpe Park uses a better survey however Cadbury World surveys are more adventures as you get to say how the chocolate tasted. Cadbury World use their website, www.cadburyworld.com to let customer give own opinions of Cadbury World after website or what they think of website and that they use tourist information site for market research similar Thorpe Park use their own website as well which is www.thropepark.com, this lets you take online surveys and provide information for theme park. This is also a main primary research for both organizations. Both attractions use website for market research very outstandingly as they use several of market research techniques on their sites. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. This project requires me to produce an imaginary business. To do this I must ...

    A market-oriented business is when a business will find what product people want and then sell it to them. This normally involves market research. This is where the business will identify what the customer wants. These types of business normally survive longer, as they are able to adapt to what the customer wants.

  2. Advertising is necessary to let us know what is new.

    Advertising has not helped to pay for this sport. This is a good example of how advertising revenue does not help small teams or art events. 4.) A small art gallery in Folkestone will not be able to advertise on the same large scale as Man Utd or ITV Digital.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work