MEDIA In my essay I am writing about Majorca (forever Young). The purpose of the writers advert is to persuade holiday maker's

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Media Majorca

In my essay I am writing about Majorca (forever Young). The purpose of the writers advert is to persuade holiday maker's especially elderly retired couples to visit there resorts. The advert is written in persuasive writing trying to make people who are interested in golf, visit museums and bird watching. There is also the use of formal and factual writing.

The writer uses factual writers for a couple of purposes. Firstly, it tells you about the features and facilities about the resort and how to get to them all. Secondly there are facts about historical artefacts and sites around such as Palacio Almudaina, which was rebuilt in the medieval times.

There is also the use of formal writing. This is because the article is aimed at elderly people. So you will use formal writing instead of informal writing because elderly people are more likely to pay attention to the article if it is easily readable for them and not in slang. Also if it was informal elderly people might not no what the meanings of the slang words are.
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There is also the use of paragraphs to spread out the information so it is easier to take in and understand it better. The title is in bold so it stands out more and catches the attention of the reader. The sub-titles are also in bold but not as big as the heading, this is because the reader can see easily what section his reading about. There is also the use of photos. To show the reader what some of the attractions look like and what you can do there.

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