Part of The Student Room Group

  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

media My product is an aftershave called nightfall the slogan is come to the dark it is in a traditonal shape bottle

Extracts from this document...

Introduction

Media Coursework Marketing identifies and fills a need in the audience, I need to identify and target a niche market of target audience. This can be done through market research which identifies demographics and psychographics advertising sells the product, it convinces the audience members that they need the product to complete their lifestyle. The most common types of advertising are product centered, user centered and postmodern. Posters are effective advertising as there is a lot of posters all around the towns, cities and magazines so alot of people are going to see them when they read walk around go to work so the products will be easily noticed. My product is an aftershave called nightfall the slogan is come to the dark it is in a traditonal shape bottle which is like a rectangular shape bottle with a push button on top for the aftershave to come out. ...read more.

Middle

On the Hugo Boss advert there is some young male whos walking down a corridor with a bottle of Hugo Boss in his hand the narrator says something about his job saying works party black tie and the shaven head male with stubble is dressed in ripped jeans and a T-shirt this shows that Hugo is trying to show the man has a rebellious side this set off Hugos slogan of " your fragrance your rules". I would like my advertisement to be similar as that advert is around 3 years old and I still remember it so i would like my advert to stick in peoples minds for so long. My target audience is 18-25 year old males who go out alot to clubs parties and bars who have more spare money to spend because they are not settled down with children. ...read more.

Conclusion

They show the lifestyle of the person in the picture as a very positive and desirable lifestyle because they trying to put accross that the consumer can have this lifestyle if you buy and use the product, this fills the need of the customer to reach that perfect lifestyle. My advertisements will apppear in lads magzines such as Nuts, Zoo, FHM etc. They will appear on billboards accross the country with a dark night backdrop of a street with a single lampost with a shadow forming and a faded view of the product. They will also appear on adverts during sport events and thriller, comedy and action films. This is because males around 18-25 are likely to watch certain types of films and read certain types of magazines so I believe this choice of advertising placements will be the best choice for my product. I hope to use something rememorable in my advertisement such as a catchy slogan so that my product will stick in the audiences head . Jordan Whittaker ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

or


Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Gender in the Media

    Reasons I have chosen personal interviews because they take a lot less time and are likely to be more efficient than postal interviews or questionnaires. By filling in the answers myself, people are more likely to agree to participate as it takes less effort on their part.

  2. Upon looking at the JVC advertisement, there were five key ideas to analyse - These ...

    at the advert and think that the woman was good looking, and that if you wanted a good looking boyfriend, then the television suddenly becomes more important. The penultimate factor is values and ideology. This discusses the values and beliefs suggested by the representations offered.

  1. Marketing strategy for my product from the Steiff bear company.

    My company will be able to achieve and work with the marketing principles. If it dose not work with the marketing strategy I will have to use a different strategy, which would be product development, strategy this will change the whole view of what I have been doing and have

  2. Investigation of How Women are Represented in the Media

    and expectations to the UK than other countries he uses in his essay, such as India or China. He also found that males are more frequently depicted in 'professional' roles, e.g. interviewer/narrator, and women are much more likely to have 'dependant' roles, (90% of narrators or voice overs were male

  1. Advertising in the media.

    This is when companies pay to have their product appear or be used in a popular TV programme or film. Free samples are also distributed so the public can sample the product before they buy it so they can explore options they wouldn't have if the sample was not free.

  2. Advertising is the use of media to promote a product.

    The camera will follow the shoes, never going higher than the person's knees, down from a white carriage and up a set of large, marble stairs that are covered with snow. The snow creates a seasonal effect, reminding the audience that Christmas is nearly upon them and presents need to be bought.

  1. McDonalds Media Coursework

    This shows how much of an impact advertisements are influencing Britain's youth. Although the above has demonstrated the proactive marketing campaign to pre-school children by McDonalds it is also worth taking a look at the reactive side which again is very well thought out, quick to defend and always aims

  2. Produce a communications campaign for an aftershave called Blizz.

    The male market is here to stay - and the experimental fragrances, such as Davidoff's Cool Water (fruity, floral notes), and New West by ARAMs (salty, refreshing notes) have capitalized on this new openness in male fragrances. When I searched the web for "commercial production", lots of names came up

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work