media My product is an aftershave called nightfall the slogan is come to the dark it is in a traditonal shape bottle
Media Coursework
Marketing identifies and fills a need in the audience, I need to identify and target a niche market of target audience. This can be done through market research which identifies demographics and psychographics advertising sells the product, it convinces the audience members that they need the product to complete their lifestyle. The most common types of advertising are product centered, user centered and postmodern. Posters are effective advertising as there is a lot of posters all around the towns, cities and magazines so alot of people are going to see them when they read walk around go to work so the products will be easily noticed.
My product is an aftershave called nightfall the slogan is come to the dark it is in a traditonal shape bottle which is like a rectangular shape bottle with a push button on top for the aftershave to come out. Its unique selling point is that it has an anti sting agent which prevents the sting after shaving. I am going to have night set background with a small ammount of light in the centre of the picture and a a face in the shadows the slogan accross the bottom of the poster wit the aftershave bottle in the bottom of the right corner. This is using some the same ideas as similar adverts.