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November 2004 St Aidains C of E High School Harrogate TRD

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Introduction

May 2005 St Aidans C of E High School Harrogate TRD Racheal L. Johnson 10C Advert Comparison An adverts aim is to sell a product or service through the use of persuasive language or image using media. My two adverts are both selling hair products for women. One is advertising Pantene Pro-v products the other is advertising products from the John Frieda's Frizz-Ease range. They were both found in the magazine 'Glamour'. I chose these adverts as they caught my attention and stood out to me as the sort of products I would want to buy. Pantene Pro-v Analysis Pantene Shampoo and conditioner is been sold in this ad. The layout of the ad is designed to get your attention and then hold it in order to convince you of the need for this product. Firstly, a significant proportion of the page- noticeably the top section- had been given to a bright picture of a beautiful young women's face and shoulders. She has long, brown and fantastically glossy hair which falls off the frame at shoulder length. She is naturally smiling and not facing the camera. Your eye is drawn to the central double knot tied in her thick hair emphasizing how incredibly strong it is. Extra lighting has been added and it is shining on her hair in a way that makes it look very glossy and brings out the lighter shades in her hair. ...read more.

Middle

the main difference is that this ad is displayed across two pages of a magazine, so this leads the reader through the ad via pages, as oppose to the Pantene ad leading the reader through the text via lines The main image is on the second page. It is of a young woman with tight curly, hair. She is in the centre of the page taking up a large amount of room and has a serious pose whereas the Pantene model was smiling and looking away from the camera. The make up of the Frizz-Ease model is more defined and she is wearing cooler colors e.g. blue eye shadow and pale skin whereas the Pantene model had more of a natural look and had a warmer skin tone. Her clothes are visible and she is wearing a bright pink top this contrasts with the rest of the colors around, and is designed to get the readers attention. Unlike the Pantene image, there has been no obvious lighting added to emphasize anything and in the frame of both adds your attention is immediately drawn to the main point of sale: the frizz-free, ringlets and the Pantene, stronger, healthier hair. Just like the Pantene ad the producers of the ad did not add a background as they thought it would not promote the product, so the background of this image is plain white and therefore, like the Pantene ad, matches the color scheme of the products packaging. ...read more.

Conclusion

They were both found in a well known magazine. Women read magazine for the latest fashion, beauty and gossip so the products appear to them as modern fashionable products. You would buy this magazine in any post office or supermarket so both ads are widely advertised across the globe. Both ads discuss how unique they are to any other competing products and try to persuade you to buy them. Frizz-Ease and Pantene are both very successful companies that women all over the world trust to delivery fantastic products. Women take much pride in their appearance and if any add can suggest fulfilling their desire of perfection or as in this case beautiful hair then they will consider buying it. It is this want for perfection women have that companies like Frizz-Ease and Pantene use to try and persuade their customers that their products will make their hair perfect like the models in the ad. The Pantene ad is directed more to the reader and the clever flowchart form of text really forces the potential buyer to read on. The model is very attractive and has fantastic hair that most women including myself should envy. Also even when a reader is skimming the text the main features of the products stand out very clearly. It is because of these points that I think that the Pantene Pro-v was a more successful advertisement. ...read more.

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