It fades into black and Marvel caption starts with a huge sound of drums. Marvel Comics is a huge company in America. Marvel caption starts with a lot of cartoons clips speeded up. Some of these cartons are well-known sci-fi characters therefore the audience can start to form an opinion about what is this film going to be about.
The sequence moves on and once again a new caption starts. This captions starts with a non-diegetic drum beat which becomes more intense as the caption goes along. This sound could also be the beats of the hero.A silver string is used to make up a spider web. This confirms the suggested genre (sci-fi). The caption moves on and the audience is introduced to the name “Spider-Man”. My prior knowledge tells me that Spider-Man is a well known fictional character that was created by Stan Lee.
As the caption moves on the audience is introduced to more spider webs, which my prior knowledge tells me that they are a signifier of spider man. A few shots after, spider man’s hand appears, his hand has two colours red and blue. Red is a signifier of blood and danger therefore spider-man is not known yet as the hero.
The text moves on and more parts of his body start to appear. All of these parts have the same two colours blue and red. Two green eyes are formed; my prior knowledge tells me that they belong to the villain (Vladimir Propp, 1928) the green goblin.
During this caption some famous names appear. The most famous one is possibly Kirsten Dunst. She was probably chosen for her role because she drags a particular audience. The targeted audience for this text would be young people, especially males.
At the end of the caption a computer generated image of a web is used to fade into a real spider web.
The establishing shot of Spider-man is of a spider web on a wall. This establishing shot also starts with an enigmatic voice over, this voice over hooks the audience. Looking at the mise en scene of the shot after the establishing shot the audience can start to form an opinion of where is this film going to be set. In this shot an American flag can be seen. Other objects that also signify America are the trains, buses and the cars.
By Carlos Santos
