• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The current advertising strategy of Levi's jeans

Extracts from this document...

Introduction

The current advertising strategy of Levi's jeans The current image of Levi's jeans is a very stylishly advertised product with the emphasis on the younger generation of buyers. Their most recent slogan is 'twisted to fit' - this gives the impression that they will fit very snugly and almost have been made to fit you (the customer) personally. This would mean that the product was individually made and not mass-produced as it actually is. The current TV advert has (seemingly) normal teenagers standing around at a petrol station, not looking as if they are doing anything of interest, but then one of them touches another's finger and it curls back against normal joint movement. ...read more.

Middle

This 'twist' also implants the advert in your memory as it is also a visual pun - the joints of the people are 'twisting' and so have the jeans been 'twisted to fit'. The jeans image is very much of a higher-class jean - they have a reputation of being good quality but fiendishly expensive (although really they are not that highly priced.) How I would change the image of Levi's jeans I would change the image to better suit older people. This would include puns etc to try and make them remember the advert more. My target audience would be to try and appeal to over 40's businessmen, because they are normally quite wealthy and we could raise the price of the jeans to make them look like a better quality jean (people often think that higher prices means better product.) ...read more.

Conclusion

This would also link Levi's jeans to casualness and weekend wear. How is your advert going to sell your product in a different way to a different audience? The target audience would have grown up with Levi's jeans; the logo and the image is something they would instantly recognise. However they might feel they have grown out of the product or they might feel that the jeans outgrew them in their current advertising strategy. They would need to be reminded about casual wear and weekends as they often wear suits in the week. By advertising my way they would remind the target audience about how Levi's jeans are a good casual product. By using the figure of John Wayne in the advertising they would give the target audience an image of how an older man can still look stylish and strong and sure of himself. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Promotional Strategy for a chocolate

    I understand that this is a lot to hope for but I can at least hope that my product will be on the market for a long time to come. However, I do understand that from time to time products do fail.

  2. My business strategy - computer shop.

    To do this I carry out questioners or use research already carried out by a other company. I will group the people on there response to some questionnaire in social grades. This is because this will help to create a image of the average wage, and class in the local area.

  1. Evaluate the marketing strategy for 'Budweiser' lager.

    If they slip below the competition, then they may never make it back to where they were. PROMOTION Sales Promotion As Budweiser is sold in many different ways, there can be numerous different types of sales promotions. There are price reductions and Buy One Get One Free, such as at Supermarkets, happy hours at pubs, and added value, e.g.

  2. Levis Jeans

    them to a party to impress, this is shown by the party advert. As well as being all of the above Levis got the right balance between rebellion and a sense of style. An example of their successful campaign is the advert referred to as 'the deal'.

  1. Compare the advertising leaflet for Christian Aid with the leaflet produced by the rspca.

    All the texts in different areas of the leaflet are written in different colours, although most of them are in the same style of font. An advert must be detailed and informative, which this advert is. It is also very descriptive which helps the audience to trust the charity with their money.

  2. Develop a marketing strategy for an existing product but redeveloping it to meet my ...

    bring a little joy and laughter to them (in the work place), moreover that it brings people together. I would launch this extensive promotional campaign at the beginning of my introduction period, as this is the period in the Product Life Cycle, where my product would need an excessive promotion campaign to get it noticed from the rest.

  1. Marketing strategy for my product from the Steiff bear company.

    I will use a pricing strategy which is called penetration pricing, this strategy means that the product that I am selling is to be introduced at an introductory price to attract customer's attraction to the product. So that they become interested into my product then when this has happened I

  2. Levi’s Jeans

    It was then that the teenage culture emerged. Looking at the controversial changes. Levis started targeting the youth. In the beginning the main target were the men but soon afterwards things changed and women became as important as men. The bus stop add also clarifies this point.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work