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Using the information provided compare the two sets of television advertisements recorded at different times (9:30am Saturday : 9:30pm Sunday) Look at the features used by the advertisers to capture their audience and ultimately raise profits.

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Introduction

Using the information provided compare the two sets of television advertisements recorded at different times (9:30am Saturday : 9:30pm Sunday) Look at the features used by the advertisers to capture their audience and ultimately raise profits. Features to look at: * Music * Slogans/jingles- catch-phrase * Animation * Linguistic devices * Celebrities * Different accents/dialects * Other features? Most companies find that the advertising is the only way to sell their goods. Most company's good would not sell at all without advertising. Adverts cost a lot of money about 20 years ago we are talking �35,000. these prices will have at least double by now if not even more. So this shows that people are willing to spend enormous amounts of money to promote their goods. There are many different techniques used to promote goods in adverts. Ads cost a lot of money and it is important that they catch the eye of a viewer. What is also important is the time of day that the advert is shown. if I was advertising a really expensive car there in no use doing it during working hours. ...read more.

Middle

Even thou babes are the users of the nappy. The most of these adverts contained some kind of common character the is a recognised person and makes you think of a product. In the children's adverts it is usually a colourful lively cartoon character (e.g. Quickie the rabbit from the Nesquik advert or Professor Weeto from the Weetos advert). The adults aimed at adults also have characters but they are usually real people there are some cartoon characters (e.g. Connie on the AOL advert or the man in the Flash Wipes adverts) these characters stick in your minds and are used as icons for the various companies that they represent. The music in the adverts also influences people's decisions about the products for example the cheery music on the Huggies nappy advert indicates that the babies are happy so people think those nappies will make their babies happy. The adverts that are shown in the 9:30pm time slot are slightly different to the ones shown in the morning. The ones in the evening are definitely aimed at adults. ...read more.

Conclusion

This advert makes people think the car is fashionable and is probably quite effective. The advertiser have some very effective techniques and no exactly what type of people they are targeting with their product. They know that if they want to sell something to an eight-year-old they need to use brightly coloured animated character with funny voices and cheery music. If they want to attract a man to a product they use a busty model and drape her over the product and pack the advert with scientific sounding facts. If you want to sell something to a woman you use a hunky man and fill the adverts with scientific facts. This technique is also used a lot by including scientific facts in the adverts this makes people think the product is very high tech and will be the best that they can buy. I think that these companies are quite clever and can easily fool someone into buying something that they don't need. The companies are very good at advertising their products and know exactly when to do it and who to show it to. Ric Hastings 10PR ...read more.

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