So who needs packaging?
Well, the answer is EVERYONE! Whether it’s the consumer purchasing the product, the company promoting it, or even the people who do the deliveries; packaging is always needed for some reason or another.
When phones or meat, for example, are delivered overseas or imported, they need to be well packaged. This is because, in the case of the phone, it can become damaged and break, causing it to spoil. While in the case of meat, well isn’t the answer already obvious? You wouldn’t want a contaminated piece of chicken for your Sunday roast, would you?
A fragile item should be always packaged well when being transported in order to protect it from any sort of damage. Then when it has been finished with, you’ll find most packaging can be recycled or re-used somehow.
Packaging tends to be attractive for one sole reason, to appeal to the customers, interest them and entice them. In fact, you’ll probably find that the more creative and attractive the packaging is, the greater the cost of the product.
Now as with everything, packaging has its own benefits and drawbacks. I think I have mentioned most of the advantages, but what about the disadvantages? It’s all very well the products being glamorous and attractive. However, there is so much spent on packaging phone to make them fancy, that’s why when it comes to opening up the packaging, you find there isn’t much to the product and feel disappointed.
Another example would be with the crisps of nowadays. This is the scenario: you purchase a large sized multi-pack bag containing lots of smaller packets inside. Everything looks great! Only then, you open a small packet and find that it is half-empty or half-full, depending on the way you look at it. How would that make you feel? Would you feel as though you had been ripped off? Would you feel that disappointment yet again?
Deodorants have a special design to them. Some are made to spray, some to roll on. At the end of the day, it is down to how the liquid is packaged. If we didn’t have some sort of container for the liquid, how could we hold it and use it on us?
Packaging has been designed for all sorts of reasons. Some packaging has been designed for industrial and health purposes, while others have been made for labeling, covering, laminating and promoting reasons. Most of the time, you will find that the packaging with the most intricate details on it will be very expensive. As for the packaging with the simple, straight to the point data on, this will be more economic and most likely, environmentally friendly.
Speaking of the environment, how is this affected by the production of packaging? I know that you would need many factories to produce the overwhelming amount of packaging needed today. This means that lots of pollution will be made from the fumes of chemicals brewing together, which all adds up. The greenhouse effect is getting worse!
So what is packaging? It is the case, in which a product is contained. Who needs it? We all do in our day-to-day lives. Do we need packaging? In my opinion, yes we do! Whether we use too much or too little of it, we still need it. Without it, I don’t know where we would be today!
BY SEYE AKINNAIKE
