• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10

Why should we and How can we Study the Media?

Extracts from this document...

Introduction

Why should we and How can we Study the Media? Media are critically important in our lives. We decide how, and sometimes whether to vote based on TV images of candidates and issues. We learn about other countries and cultures around the world from movies, newspapers and the internet. We may even come to know ourselves and our own cultures - to form our own identities - through interaction with music, film and television. It is essential then, that we understand how media institutions and media images work so that we can become critical and discriminating producers and consumers of media. Media texts are constructed, often by organisations; they use specialised language and have distinctive ways of telling stories. They have distinctive narratives and genres and are primarily commercial. The media have specific ways of looking at the world and consequently construct their own representation of reality. These representations carry messages and values which are interpreted by audiences in a variety of ways, media industries and institutions have an influence on the products created. I believe that part of the reason why people study the media is because they are interested in the whole intellectual culture, and the part of it that is easiest to study is the media. It comes out every day. You can do a systematic investigation. ...read more.

Middle

Effectively, the content of each of these newspapers are controlled by the same person and the same set of rules, this can't be a good thing surely? I would suggest that as the media has been seen to become recognised as a form of communication and in some cases, a way of giving people access to political theories and ideas is it not right that it should be studied and monitored? Particularly as there seems to be such a large amount of censorship and regulation by big corporations and the Government (both of which are potential corruptors in the media). 'All media entail is a process that involves senders, messages and receivers as well as a specific social context in which they operate' (Briggs.A and Cobley.P, 2002, p1). I believe that this quote from this book effectively sums up what the media is all about. - 'a process that involves senders, messages and receivers' - a form of communication, and one that I believe should be challenged and studied by the audience as well as the producers. When talking about why we should study the media, it is important to note how we should study, and the methods with which we use to study the media. This is because to me, much of the media today is subjective (which in itself is not a bad thing). ...read more.

Conclusion

I would suggest that this is not an accurate critique. Just as there can be poor positivistic theories, there can be poor interpretive theories. Likewise, there can be good positivistic and interpretive theories. An analogy to literary critique is the best illustration. As an English student, I have experienced and come to the conclusion that literary critique is always interpretive. For example, a positivistic critique of Hamlet would amount to nothing more than a catalogue of the number of times each word is used, the amount of ink, and the number of pages in the story. It would tell us nothing about the power and strength of the play. Interpretive approaches of Hamlet can be either good or bad. In my opinion, an interpretation that it is a play about "being happy" would be a bad interpretation, while a critique on revenge would be more accurate. The common experience of people who have seen or read the play helps determine the quality of an interpretation. While it is subjective, a reasonable determination can be made as to its value and I believe this to be a much more worthwhile view on this form of media and media as a whole. From this I can conclude that I take an ontological interpretivist position when looking at the world. However, interpretivism is certainly not the only theory that is available for use when studying the media and this should be noted when attempting to understand how the media can be studied. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Narrative section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Narrative essays

  1. "The Perfect Murder" by Renate Yates and "The Foal" by Mikhail Sholokhov - attempting ...

    Opposite to in The Perfect Murder, the characters thoughts and feelings are not presented in The Foal. This gives an indication that due to the war, the characters have no feelings left, however this is disproved by the fact that the characters can not bring themselves to 'liquidate the foal'.

  2. The mass media has played a major role in structuring public perceptions of crime ...

    The general public sensitised by these incidents and twisted representations in the media meant that the police made more arrests, the media reported more deviance and young people more readily identified with mods and rockers. This theory is well connected with my hypothesis as it is looking into the negative

  1. Compare the representation of ethnicity in a range of popular mainstream TV programmes or ...

    EastEnders has remained significant in terms of the BBC's success and audience share tackling many controversial and taboo issues previously unseen on mainstream television in the UK. Hollyoaks is a British television teen drama and soap opera first broadcast on 23 October 1995, on the Channel 4 network.

  2. In this assignment I will be discussing a range of different study skills and ...

    Another type of intelligence described by Gardner H (1993) Multiple Intelligence is visual intelligence. The finest and most successful method for this is to use strong visual pictures whilst taking notes. Diagrams have been described as aids that teach better than words. (Rowntree D (1970) Learn How to Study)

  1. John Keane (1991) suggested,

    However, the BBC has always been dependent on the Government to provide the license fee it uses to fund the station, and decide its board of governors. The government's relationship with media conglomerates is a very tricky situation. It is almost as though government officials are scared to say anything

  2. Assess the claim that media texts reproduce racist ideologies.

    However, objectivity in quantitative analysis is difficult to maintain. According to Frankfort and Nachimas (1999), "quantitative research places great emphasis on methodology, procedure and statistical measures of validity." Research should be organised to show clear progression from theory, from the choice of methodology and ultimately the conclusions. This can't be followed if the sample isn't completely objective.

  1. How might Marshall McLuhan's theory of hot and cold media be used to explain ...

    Concern should probably not to be so extreme as to fear the breakdown of society but it has seriously affected how we communicate and what we now spend our money on. According to McLuhan in 'Understanding Media' (1964) intense, hot media needs to be cooled off by our senses before it can be assimilated.

  2. Investigation of TWO Information Systems.

    against a newsgroup with a different name or charter, a different moderated/unmoderated status or (if moderated) a different moderator or set of moderators. 6) Votes MUST be explicit; they should be of the form "I vote for the group foo.bar as proposed" or "I vote against the group foo.bar as proposed".

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work