Chloë MorrisWho and what determines the content of the new that we receive? There are many elements that decide what news we, the public, are exposed to obviously some are more influential than others but each factor has a part in the selection process.News values have a great bearing when it comes to determining the news content, each can halt a stories journey to the front page or alternatively boost it to centre stage. The news values are the basic guidelines journalists follow when choosing which features are most relevant to their audience, which will attract most interest, which will improve the companies image and so on, vital news values include proximity, personalisation, threshold and composition.Within these news values “gate-keepers” (editors and owners) have the power to completely overrule any decisions about which features are included and which aren’t – because of this the news we are exposed to can often be biased as the owner of a newspaper is extremely unlikely to publish reports damaging their reputation. The media can also be reshaped if a story is likely to break partnerships between the owner/editor and their allies, if any narrative projects a negative
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