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Linking Freudian and Jungian psychology to elements of cultural studies, conceive a useful model that describes a triangular relationship between individuals, the media and some form of collective consciousness.

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Contents Introduction 2 1 The Unconscious 2 1.1 Freud 3 1.2 Jung 4 1.2.1 The personal unconscious 4 1.2.2 The collective unconscious and the Archetypes 4 2 Media Driven Consciousness 6 3 Global Consciousness ? 8 3.1 Global consciousness as a placebo? 9 4 Unfolding Perspective 11 5 Consequences 12 Bibliography 14 Introduction Remember The Borg, in the STAR TREK series? They were an assimilating species with a collective consciousness. They functioned as One entity, each part hearing the others, like a thousand voices speaking at once. All drones behaved in total servility to the collective, totally unaware of the fact that they were once individuals before they were assimilated. We believe to be individuals. Shall we one day to be assimilated? I think we already are. I suspect we belong to a larger whole, to which we all contribute and receive from, like the Borg. There is only One. For where lie the boundaries between two people on a level of consciousness? What, if anything, makes them unique, seperable, distinguishable on a mental level? Carl Gustav Jung already spoke of a collective unconscious. What I want to do is explore the notion of a collective consciousness. What would it imply? What would determine it? How does it relate to us? How does it realte to the media? I hope to answer these questions by linking Freudian and Jungian psychology to elements of cultural studies. Hopefully I will conceive of a useful model that describes a triangular relationship between individuals, the media and some form of collective consciousness. 1. The Unconscious Throughout history the human mind has been marvelled at a great deal. Why do we do the things we do? Why does one person feel the need to conquer mountains or found companies, jump out of airplanes, help the poor, commit a suicide bombing, while others would never even think of any of the above in a lifetime? ...read more.


the car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.6 The car, viewed as an extension of our bodies, is in McLuhan's line of thought also a medium, as can be read in his 1964 article, The Medium is the Message: ...the medium is the message. This is merely to say that the personal and social consequences of any medium- that is, of any extension of ourselves- results from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.7 It is stressed by McLuhan that a new medium or technology replaces or diminishes an old one by means of amputation. First he quotes General David Sarnoff; "We are too prone to make technological instruments the scapegoats for the sins of those who wield them. The products of modern science are not in themselves good or bad; it is the way they are used that determines their value."8 McLuhan says about this argument that, ...it ignores the nature of the medium, of any and all media, in the true Narcissus style of one hypnotized by the amputation and extension of his own being in a new technical form. General Sarnoff went on to explain his attitude to the technology of print, saying that it was true that print caused much trash to circulate, but it had also disseminated the Bible and the thoughts of seers and philosophers. It has never occurred to General Sarnoff that any technology could do anything but add itself on to what we already are.9 The extended nature of my spatio-temporal body then, achieved by driving a vehicle is clear. Consequential amputations, take place in the form of a reduction of walking and its benefits for the health of my body, other amputations can also be considered, like increased pollution. Simultaneously, the unconscious upgrading of my motor skills functions as a root on which the extension thrives. ...read more.


One we cannot enter for if we would approach it, it moves away. Only by rhizomizing16 ourselves, decentralizing our energy in all possible directions, yes, for instance in death, can we become it. Like the wave behind the particle, collective consciousness is always there. It is the wave that manifests itself as our particle mind. It is a M´┐Żbius strip, where inside is outside, and each point upon it is connected to all others. 5 Consequences So, how does this change our view of the world? Most of all, individuality simply seizes to exist because it never has existed. With it, the auteur leaves the stage as being an inventor of new ideas or creative products. This is already visible when considering downloaded music being shared worldwide. Also, we become responsible for everything we blame others for. There is no other. Everything we see and experience in a certain way is relative. Our M´┐Żbiusstrip determines perception by its formatting. We are chained to capitalism through propagandistic advertising, the guy in the ad is who we are, involuntarily and especialy tomorrow when we are reminded who we are as soon as we see a can of Coke-light. Or a Mercedes-Benz, a political party, whatever has been printed on (y)our strip long enough to influence your thoughts and behavior. Everything we perceive becomes part of us. All you can possibly perceive is what is already on your strip. The outside is only a projection of the inside and vice-versa. We have been summoned to see the latest movie by (y)our 'favorite' director. (Y)our consciousness does not recognize, only resonates to that which fits the profile. If this makes us feel sad or mad, even if we do not agree at all, who is to say we are 'right'? There is no right. No wrong. If this is not a good read, it's not a lousy one either. In retrospect, I have begun in an orderly fashion. Neatly numbering and citing, introducing, assuming and concluding. As each page followed the other, my strip became infected/blessed with new formatting. Consequently, there can be no concluding chapter. ...read more.

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