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Reality Television

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Introduction

In today's society, Reality Television plays an important position in people's everyday lives. The reality television programs of today are popular because of the variety of film conventions (eg. audio, visual and symbolic codes) and the values and attitudes used to construct the viewer's response. Two good examples of reality television programs are The Apprentice and Queer Eye for the Straight Guy. In the episode of The Apprentice, "The Price is Height", wealth is promoted through the values and attitudes of today's society to construct the viewer's response. This program promotes that wealth is acquired through success, and success comes with long-term hard work. Wealth is promoted throughout the episode in various forms. These include having the episode produced in the very successful big-business city of New York, USA, where much of what happens affects what happens throughout the US and around the world, the "Trump World Tower", "Trump Plaza Hotel", and "Mar-a-Lago" resort located in Palm Beach, Florida. If different audiences viewed the episode of The Apprentice, each audience would interpret the values and attitudes of wealth differently. If a mature audience viewed the episode, they would interpret wealth as greed. If a younger audience viewed the episode, they would interpret wealth as a desire and an ambition to achieve. ...read more.

Middle

Cheerful popular music is often played in various sequences of the episode where the Fabulous 5 (as they are popularly known) rushing down the street to various designer stores or when discussing fashion tips. Audio codes from the episodes of The Apprentice and Queer Eye for the Straight Guy can be compared to influence the viewer's responses. Similarities between the two episodes are that they both have theme songs which serve a purpose to what the show is promoting. Both episodes promote different moods and atmospheres for various sequences. The difference/similarity between both episodes is that one is promoting how superior Donald Trump is as he goes about the business of choosing/grooming an apprentice to work for him in the creation of wealth where as the other has five gay men promoting the creation of a new lifestyle by making over cluttered and drab straight American males and bringing some culture and grooming to their lives. In the episode of The Apprentice, visual codes have been used to make the viewers interested. The camera techniques which are used frequently in the episode are long shots eg. in The Apprentice, a long shot was used to show the "Trump World Tower" emphasising its size and power, in Queer Eye for the Straight Guy a long shot was used to show the Fab 5 in a Designer Store eg. ...read more.

Conclusion

Inappropriate language or gestures may have been edited out. Focus appears to be on sensationalism and the surprise/shock element. In this episode of The Apprentice, the footage is collated to make the female contestants appear as sexual objects by focusing on their legs, tight clothing, cleavage and body movements and projects the males as being more capable and successful in business. So even if the 'camera never lies', the use of camera angles, particular shots and the way the footage is edited can play a huge part in influencing what the viewer thinks. It is all about 'how' it is shown to the viewers. The reality television shows of The Apprentice and Queer Eye for the Straight Guy are popular due to the values and attitudes promoted through wealth and through the filming conventions of audio, visual and symbolic codes. However, the impact on audiences depends on how they are presented. Promotion of one form of success and wealth included "Trump World Tower", expensive suits from "Prada" and "Hugo Boss", "Mar-a-Lago" luxury resort, etc. by The Apprentice and another form of success and wealth presented by Queer Eye for the Straight Guy was improvement of appearance, enrichment of personal life and lifestyle and the two reality television episodes were produced in New York City, the hub of business culture and trade. ...read more.

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