Bottled Water Task!!

The first 200 words of this essay...

BUSINESS STUDIES. BOTTLED WATER TASK!!

The term market research is the "systematic problem analysis, model building and fact finding for the purposes of improved decision making in the marketing of goods and services", this basically means that through research companies are going to try and give customers what they want. In my assignment I too will use market research, and will be carrying out a research on bottled water. I intend to find out how pupils of my school feel about the idea of bottled water, and how the feel about certain brands, flavours etc. I also would hope to explain why bottled water has become the success it has, and why pupils of my school prefer it to a bottle filled with ordinary tap water. I have decided to use a questionnaire as part of my primary research. The questionnaire will set out to investigate our schools knowledge of water and we'll see how many people are consuming it daily. Through the questionnaires I will discover various different aspects in order to find out if it affects the market positively or negatively.

Primary Research is a type of data which you find yourself albeit through...