This essay will compare two hotels, the five star hotel- Jumeriah in Knightsbridge and the budget hotel- Premier Inn in Hammersmith. The key aspects of such comparisons are based on the classifications of hospitality systems- economic, market-based, syste

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Hospitality Operations and Management

Hospitality industry – one of the world’s biggest industries, ranging from the Hotel to Tourism from Airlines to the Cruises, it is one of the biggest economy in the world. In this essay we will be dealing with the hotel industry which is a part of hospitality industry. This essay will compare two hotels, the five star hotel- Jumeriah in Knightsbridge and the budget hotel- Premier Inn in Hammersmith. The key aspects of such comparisons are based on the classifications of hospitality systems- economic, market-based, systems approach and to evaluate the hotel operations.

Page numbers are used only when lengthy quotes used.

 According to Jones (2000:3) ‘The Standard Industry Classification (SIC) was begun in 1948 in an attempt to provide uniform statistical records of industry growth an activity.  It defined the hotel and catering industry, under the 1968 classification, as ‘establishments (whether or not licensed for the sale of intoxicating liquors) providing meals, light refreshments, drink or accommodation’. Both the Jumeriah and Premier Inn hotel are included under SIC activity 55.10/1, 6650. Hotel and motel with restaurant (licensed) with permission to serve liquor. (Brotherton2000)

 The SIC has problems in finding effective differentiation between those two types of hotels, although it is derived from data that is relatively easy to collect by government agencies, it does not adequately reflect the variety and complexity of hospitality industry.  There is another type of classification which continues to engage in independent research into the industry.  The HTF (Hospitality Training Foundation) produces a statistical report on the industry (HTF, 1999), which identifies the size and scale of different sectors. However, the differentiation between these two hotels will be found in others classifications according to the service quality and facilities later in this essay. (Brotherton 2000)

Other organizations with an overview of the industry are trade associations, such as ‘British Hospitality Association’ .Their data sources include government sources such as BTA (British Tourist Authority), market intelligence reports such as Mintel and Keynote. (Brotherton 2000)

‘A typical approach to hotel classification is to consider hotels ranging from one star to five stars, serving the so-called one star market and so on’. (Brotherton, 2000:49). This classification where the hotels can be classified from one star to five stars is known as market-based classification.  In 1999, the England Tourism Council, working in conjunction with the Automobile Association (AA) and the Royal Automobile Club (RAC) My lecture stated that the RAC no longer classify hotels, suggested that the star ratings symbolized the level of the service, range of facilities and quality of guest care that a customer could expect.

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 The Jumeriah Hotel is a typical five star hotel with highest international quality of accommodation, facilities, services and cuisine. It is located at Cadogan Place and Slone Street, the Jumeirah Carlton Tower is positioned near the fashionable district of Knightsbridge in London, England. Too much detail on location

 Jumeriah hotel has 102 guest and 59 deluxe rooms with 15 executive rooms, 6 luxury rooms and 1-presidential room. In addition bar, rib room, gilt and private room. The cheapest room in this hotel is £350 per night. The rooms are booked through Central Reservation System and Internet. This hotel provides all ...

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