• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

'Discuss top-down and bottom-up processing in relation to social cognitive processes, with reference to empirical studies'.

Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  • Essay length: 2922 words
  • Submitted: 19/06/2006
Share this essay:
University Degree Cognitive Psychology

The first 200 words of this essay...

'Discuss top-down and bottom-up processing in relation to social cognitive processes, with reference to empirical studies'.

Social cognition is concerned with the mental representations and processes involved in social judgements and social behaviour. Bottom-up and top-down processing will be discussed in relation to the social cognitive processes; perception, encoding and storage, reference will be made to the role of schemas, heuristics and the effect of priming. Top-down explanations of processing rely on previous experiences and expectations, and highlight the importance of the context. In contrast, bottom-up explanations suggest social judgements and behaviours are directly influenced by sensory imput (Hogg & Vaughn, 1998). The basic foundations of top-down and bottom-up processing have been adopted by many theorists and have been empirically demonstrated in the areas of; logical reasoning, person perception, person memory, judgement tendencies and linguistic communication. Research into the two processing modes has concentrated on three major components; how people process in quick and effortless fashion (top-down processing), how they process when willing and able to engage in extensive thought (bottom-up processing), and finally, what conditions encourage each type of processing.

Cognitive processes are staged. Observed stimulus events must be perceived, then encoded and stored. The encoding

Read more
The above preview is unformatted text

Found what you're looking for?

  • Start learning 29% faster today
  • Over 150,000 essays available
  • Just £6.99 a month

  • "
    Before I looked at this site I had struck every dead end, but this opened up new doors for me in regards to my coursework.
    "
    Yoel Lax. Religious Studies. GCSE Student.
  • "
    This site has allowed me to gain confidence in my work and obtain the best results, by using the submitted courseworks and essays as guidelines. I thank everyone who has participated in adding their work to it!!
    "
    Sabreena, England. A Level Student. Biology and Chemistry.

Marked by a teacher

This essay has been marked by one of our great teachers. You can read the full teachers notes when you download the essay.

Peer reviewed

This essay has been reviewed by one of our specialist student essay reviewing squad. Read the full review on the essay page.

Peer reviewed

This essay has been reviewed by one of our specialist student essay reviewing squad. Read the full review under the essay preview on this page.