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Alaska is more than just snow and grizzlies

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  • Essay length: 6871 words
  • Submitted: 31/05/2010
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University Degree Marketing

The first 200 words of this essay...

Semester 1, 2008

Assignment 1

UNIT NAME - MARKETING MANAGEMENT

UNIT CODE - MPK732

Case study-1: Alaska is more than just snow and grizzlies

Due Date: 11th APRIL, 2008

Prepared By:

BHARAT BHUSHAN - 700337799

SURYAKANT BEHERA - 700280747

KARTIK CHOPDA - 800386508

SUHAS SAVVASERE SATHYANARAYANA- 800231436

(A)The environmental analysis of travel Industry in Australia

Tourism has emerged as one of the most significant economic and social drivers on the 20th century. Tourism industry is growing at a faster rate not only in Australia, but throughout the world (Victoria Tourism website) incorrect referencing format - must be Harvard system. Tourism is an $81 billion industry for Australia (Tourism Australia website). The total economic value of inbound tourism in 2006 was $20.5 billion and the total economic value of domestic tourism in 2006 was $60.2 billion (Tourism Australia website). incorrect referencing format - must be Harvard system.

An analysis of the environmental of such a huge industry is crucial. Hence based upon the factors and forces which may impact this industry can be differentiated based on:-

* Demographic Environment

*

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