BASIC ECONOMIC MECHANISMS THAT CAUSED THE COLLAPSE OF THE ENRON CORPORATION

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DISCUSS THE BASIC ECONOMIC MECHANISMS THAT CAUSED THE COLLAPSE OF THE ENRON CORPORATION

ENRON’s case can be considered to be one of the most fraudulent bankruptcies of the History. This company, which was born in Texas in a modest way and in 15 years become the 7th US largest corporation, brought about a scandal with huge dimensions. A scandal that upset lots of people in the circle in where ENRON  had moved.

The unbounded ambition of the culprits of the collapse of Enron led to a “speculative bubble”, which dismissed thousands of workers (in this and other companies, such as the Auditors’ firm, which sank at once).

The economic mechanisms that led to this bankruptcy were different, and I will try to explain them throughout the Essay.

First of all, there was a huge exaggeration of benefits, conducted by the leadership of the company, which happened while the shares were depreciating. This could be carried out, among other reasons, due to energy market liberalization that was enshrined in those years. Jeffrey Skilling, Enron’s CEO (until he resigned for supposed "personal circumstances" when the crisis was uncovered) imposed the "Mark to Market Accounting Treatment", which allowed him to reserve future potential profits at the time of closing a business. The benefits, since then, could become whatever Enron wanted them to be, regardless of the revenue generated. Thus, the door was left open to manipulation, and thus managed to inflate profits, even getting actual losses. This happened, for example, when Enron tried to join into the broadband market, teaming up with Blockbuster to sell movies “á la carte” on the Internet . The shares of Enron multiplied their value, but the technology did not work. But the system of valuation of shares allowed them to predict and account revenues, and keep millions, supposed to be generated by this Business.

Also noteworthy was the remuneration system in which the company was based. An implicit incentive system based on "stock options", which is normally used in business to give them incentives to executives, trying to match their goals with those of shareholders. At Enron, this worked, but in a perverse way. Executives hid and manipulated the information to keep the share price as high as possible in the short term. Thus, they could run the stock options and then selling the shares on the market, thus making huge profits. This system also had explicit incentives. Seeking to impose goals too high or somewhat unfair to the employees (about 15% of them were fired each year by a strange voting system) which is not a good way to pay. In the "Rank or Yank”,  employees risked their jobs. It thus encouraged to take risks.

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They also hid their losses with this aim of maintaining the rise of the shares. Andy Fastow, ENRON’s chief financial manager, was responsible for this, transferring the debt to other companies that he himself invented.

They made the liberalism one ideology, seeking all possible “legal vacuums” in U.S. laws to take over more and more money. Kenny Lay, president of the company and one of the accused for corruption in this case, argued for the deregulation of the electricity sector, wanting to rid of any law and state control. This could be “moral risk”, as they have acted to seek ...

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