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Borders Group Failure: Where They Went Wrong
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Borders Group Failure: Where They Went Wrong
LDR 531
February 5, 2012
Prof. Suzanne Dunham
Borders Group Failure: Where They Went Wrong
The Traditional Bookstore
Prior to a Chapter 11 bankruptcy filing in 2011, Borders Group, Inc. also operating Waldenbooks saw years of success since Tom and Louis Border founded the company in Ann Arbor Michigan in 1971. In 1992 Kmart acquired Borders then a chain based of 21 bookstores in the Northeast and Midwest eight years post acquiring Waldenbooks. Before scheduling massive location expansion marketed as an international superstore with 1,000 locations, Kmart changed the then "Borders-Walden Group" in an IPO change to "Borders Group" ("Timeline: A Short History Of Borders Group Bookstores", 2011). The downfall of Borders began with their late entrance to e-commerce in 1998. It is after 1998 that Borders ridicule of sluggish sales and poor Internet present began to haunt their growth. Quickly in April 1999, Borders Group acquired All Wound Up, a toy retailer that they hoped would build their presence in shopping malls, novelty stores and kiosks ("Borders To Acquire Kiosk Operator All Wound Up", 2011).
The Revolution of E-Commerce and Café Bookstores
Borders
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