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Business Plan: Mobile Edge Advertising

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Business Plan: Mobile Edge Advertising I. Table of Contents I. Table of Contents 4 II. Executive Summary 5 III. General Company Description 6 IV. Product Range 8 V. Marketing Plan 10 VI. Operational Plan 19 VII. Management and Organization 21 VIII. Startup Expenses and Capitalization 22 IX. Financial Plan 24 X. Appendices 30 II. Executive Summary Mobile Edge Advertising is an exciting new venture that seeks to capitalize on the emerging advertising market on mobile phone applications. We will design interactive applications that blend our clients brand image along with functional features. These features can range from simple expense calculators, to elaborate online ordering systems, and games. We believe that associating a clients brand with these functions will encourage downloads and multiple uses, providing a very effective advertising method. Companies such as Lexus, Coke-a-Cola, and Dominos have already expressed satisfaction in using apple apps as a form of advertising. In house development of applications can be extremely expensive, ranging from 10,000-100,000 euro for an application with a web interface. Our company's products will be far less complex and rely on the creation of basic templates for creating applications. As a result our costs will be significantly less and we will be able to target a section of the market who otherwise could not afford to have an advertising presence in the Apple or Android application market. In 2006 the amount of money spent on advertising was 1.4 billion Euros in Ireland alone. With the current economic crisis that is gripping Ireland companies will be looking for ways to significantly reduce the amount they spend on advertising. Our product will help because we are a 1 time fee with only small charges occurring. This we require companies to rely less on Paper and Television advertising which requires a significant cash expense for every time the add runs. From an investment standpoint this is an industry that has significant growth potential. ...read more.


But to keep our costs down we will have less differentiation then they provide. Brandwith Advertising 7 High Street Windsor SL4 1LD 0173 868 4444 www.brandwith.co.uk Product Niche Our market niche is that we will provide our customers with a unique level of affordability and function. Applications with a similar level of complexity would normally cost three to five times as much to produce. By using easily customizable templates will be able to achieve significant cost savings. In addition to affordability we will seamlessly integrate their brand message with a functional game or utility designed to target their desired market. Example A: A pizza company would have an application in which the customer could build their pizza virtually. Example B: An accounting company could have an application in which the clients could track their purchase. Both of these examples could be altered to customer specifications by making small changes in templates based around Iphone SDK software and then ported across to all smart phone platforms. Strategy: Low Cost Advertising Methods - Some companies have a customer files. With their agreement, we will recover data to create a "Mailing Lists". With this method, we will send a "welcome e-mail" with links of our website and facebook page. On our web site, there will examples of applications that we have already created. - To participate in show/competitive of youngest entrepreneur. - To take an active part in trade show, telecom show, SME show to canvass new customers. - The word of mouth is more effective means/way to promote our business. To stimulate the word of mouth. We can offer a reduction companies which sponsored another company. We want to give a dynamic and young image of our business. We want to demonstrate that is possible to work of excellent quality and effective and to realize this work with low cost price. Customer Contact * The phoning consists to call companies. ...read more.


o Mac A 24" Imac is �65 per month to rent over 18 months o Design hardware o Server (pending) * Software: o Microsoft Windows 7 Professional Edition Upgrade DVD �197.93 o Office Home and Business 2010 �379, 01 o Mac OS X v10.6. iOS 3.2-4.2 o Pdk development tool o Software for graphic design ADOBE PHOTOSHOP CS5 EXTENDED ( MACINTOSH ) NEW SEALED �890 10.2 Ad spend in Ireland per year 1995-2006 Total amount spent in 2006 surpass 1.4 billion. 10.4 Advertising Costs Assessment Cost of advertising in the Irish national newspapers (per circulation). Our product can reduce the amount of runs needed to achieve the same market penetration. STANDARD RATE MONO COLOUR � � The Independent Full Page 29,425.00 36,955.00 Half Page 14,710.00 18,475.00 Front Solus 8,850.00 Guaranteed Positions +20% +20% Inserts 1-8 pages 86.50 per 1,000 (larger sizes on application) The Herald � � Full Page 10,430.00 12,365.00 Half Page 5,210.00 6,190.00 Guaranteed Positions +20% +20% HQ � Full Page 7,805.00 Outside Back Page - 8,360.00 Half Page 4,130.00 TV Strip Ad 1,225.00 National Advertising in Ireland online: Where will my add appear: Your add will appear across all home pages of Independent.ie:- News, Business, Sport, Entertainment, Health, Lifestyle, Education and Travel Size 120x240 Duration 1 month Page Impressions guaranteed 500,000 impressions per month Cost �500.00 per month Our Advantage: Our is one-time fee with only small update fees, once the application is in the iTunes or other application store it is permanent, and will only be removed if asked by the owner of the application. 10.5 Potential Advertisement Sources Brandwith Marketing http://www.brandwidth.co.uk/ Date Retrieved October 24, 2010. The Irish Independent http://www.independent.ie/service/advertise-with-us-669614.html Date Retrieved October 27, 2010 The Gartner Group Analysts. Ben Tudor. November 10, 2010. http://www.gartner.com/it/page.jsp?id=1466313 Date Retrieved November 15, 2010. Iphone Programmers Development Forum http://www.iphonedevsdk.com/forum/ Date Retrieved: Multiple Retrievals October 15- November 25, 2010 Apple Website: Press Releases http://www.apple.com/hotnews/ Date Retrieved: October 30, 2010 Marketing Week. September 30, 2010 http://www.marketingweek.co.uk/ ?? ?? ?? ?? Page 1 of 32 ...read more.

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