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Business plan - New international restaurant on campus

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  • Essay length: 8583 words
  • Submitted: 24/02/2009
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University Degree Marketing

The first 200 words of this essay...

TABLE OF CONTENTS

SECTION 1: OUTLINE QUESTIONS 4

1 Why data/ information collection is important in marketing 4

2 How data/information can be used to make better marketing decisions 4

3. How members of your group collected the questionnaire data? What methods were employed? Any interesting anecdotes? 5

4. What difficulties (if any) were faced by your group members in collecting data? 5

5. In retrospect, what could you have done to improve the data collection process? 6

6. What were the views of respondents on the questionnaire data collection? 6

ABSTRACT 7

SECTION 2: MARKETING MIX - THE 7P's 8

1 PRODUCT 8

1.1 Product features 8

1.2 Branding 9

2 PRICE 10

2.1 Cost Analysis 10

2.2 Cost Analysis 11

2.3 Competition 11

2.4 Positioning Strategy 11

2.5 Strategy 12

3 PROMOTION 12

3.1 Word of Mouth 13

3.2 In Store Marketing 13

3.3 Direct Marketing 13

3.4 Public Relations / Media 13

3.5 Incentives 13

3.6 Additional Promotions 14

4 PLACE 14

4.1 Location 14

4.2 Distribution Channels

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