Student: Magnús Helgason

Lecturer: Gordon Beacock & Joanna Johnson

Course: MSc Finance and Investment

Module: FN367 Corporate Finance

Date Due in: 7th November 2008

Number of pages: 21

Word count: 8,586


  1. Preface

This assessment is part of Corporate Finance module in phase 1 in MSc Finance and Investment at University of Brighton 2008-2009.  The main emphases of this assessment is to make written report that comments on a specific company‘s financial performance and future prospects.  The company I chose to report about is Vodafone Group Plc, which is listed on the London Stock Exchange and part of the FTSE 100 index.  

The reason for I chose Vodafone Group Plc is because I think the market that the company operates on is very interesting, i.e. the fact that the company relies heavily on technology and the competition on the market is enormous.

In this assessment I‘m gonna try to recognise the company‘s strengths and its weaknesses by using accounting statements and ratio analysis.  Try to estimate how well the company is doing compared to its competitiors and the market as a whole.  Get to know how the company is financed long term and how its gearing is.  I‘m gonna try to estimate if the company is priced fairly, get to know the company‘s dividend policy and find out the stragedy the comany follows in mergers, acquisitions and corporate restrucuturing.  To cover all these things I‘m going to use theories and principal that has been taught in the course and use other sources like library and internet to find references.

In the analysis I will use Reuters to support my calculation of ratios and other things.

  1. About the company

Like I mentioned above I chose to make a report about Vodafone Group Plc, which I will hereafter most often refer to as Vodafone.  Vodafone was formed in 1984 as a subsidiary of Racal Electronics Plc.  Then known as Racal Telecom Limited, approximately 20% of the company‘s capital was offered to the public in October 1988.  It was fully demerged from Racal Electronics Plc and became an independent company in September 1991, at which time it changed its name to Vodafone Group plc.  

Following it

s merger with AirTouch Communications, Inc.  (‚Air Touch‘), the company changed its name to Vodafone AirTouch Plc on 29 June 1999 and, following approval by the shareholders in General Meeting reverted to its former name, Vodafone Group Plc, on 28 july 2000.

Vodafone Group Plc, hereafter called Vodafone, is the world‘s leading mobile telecommunications company, with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States through the Company‘s subsidiary undertakings, joint ventures, associated undertakings and investments.

Vodafone has categorized its main services and products in four different categories:

  • Voice

A wide range of innovative tariffs and services for use at home, in the office and while traveling.

  • Data

Number of products and services to enhance customers‘ access to data services, including Vodafone Live! for consumers as well as suite of products for business users such as Vodafone Mobile Connect data cards and internet-based and corporate email solutions.

  • Fixed and other services

To meet Vodafone‘s total communication needs the company also provides fixed broadband services, mobile advertising and business managed services.

  • Devices

The services that Vodafone provides are accessed on a wide range of handsets, i.e. mobile phones, equipment to connect to the internet and so on.  (Vodafone, 2008c)

At 30 June 2008, based on the registered customers of mobile telecommunications ventures in which it had ownership interests at that date, the Group had 269 million customers. In almost every civilized country in the world people are aware of the brand Vodafone and in 2007 Vodafone was ranked as 22nd biggest brand in the world by one of the world‘s leading research companies, Millward Brown.  The brand was estimated to be worth 21,107,000,000 dollars.  Vodafone topped the list of brands from UK beating of competition from the likes of HSBC, Tesco and Marks & Spencer. (Millward Brown, 2007)

The Company's ordinary shares are listed on the London Stock Exchange and the Company's American Depositary Shares ('ADSs') are listed on the New York Stock Exchange. The Company had a total market capitalisation of approximately £79 billion at 30 June 2008.  (Vodafone, 2008b)

  1. Analysis of company performance

In this chapter Vodafone‘s performance will be analyzed using accounting statements and ratio analysis.  The analysis is supposed to bring forward the company‘s strengths and weaknesses, compare its performance with that of other companies in the same industry and evulating what has been happening in the company over the period.

Accounting statement and ratio analysis is used by three main groups:

  • Managers, who employ ratios to help analyze, control and thus improve their firms‘ operations.
  • Credit analysts, including bank loan officers and bond rating analysts, who analyze ratios to help ascertain a copmany‘s ability to pay its debts.
  • Stock analysts and investors, who are interested in a company‘s efficiency, risk and growth prospects.  

Accounting and ratio analysis is one of the most important element in the fundamental analysis process but it has its limitations:

  • Assets are shown in the balance sheet at a value that is based on their cost to the business when they were first acquired, not their current market value.
  • Many large firms operate different divisions in different industries, and for such companies it is difficult to develop a meaningful set of industry averages.
  • Different accounting methods can distort comparisons.  
  • Companies can employ „window dressing“ techniques to make their financial statements look stronger.  A balance sheet is at one point in time and as such may not reflect the normal position of the business.
  • Value of assets are only used but not the value of the business, i.e. goodwill and other tangible assets are not used.

(McLaney, 2006)

(Brigham & Houston, 2004)

Despite its limitations I will go ahead and try to set out the copmany‘s performance and prospects in informative way.  I will analyze financial statements from April 2003 – March 2008.

I‘m gonna compare the company to those I regard its main competitors.  I think Orange and O2 are Vodafone‘s main competitors.  Orange is part of France Telecom and is part of Telefonica SA.  I‘m also gonna compare to the sector in some cases.  The sector is defined by Reuters as FTSE – Wireless Telecomunication Services.  I‘m not sure if Vodafone regards some of the companies there as their competiors, but I‘m gonna stick with that, since I can‘t find any better sector to compare to Vodafone.

  1. Financial statements

To be able to analyze the company we have to take a look at the company‘s financial statements.  Businesses that trade as companies are required to produce the financial statements annually.  These statements are available online at companies and at the Reuters system.  That applies to Vodafone as other public listed companies.  The financial statements are the profit and loss account, the balance sheet and the cashflow statement.

  1. Profit and loss account

The profit and loss account(income statement) is a statement that lines out the trading events that will have affected the wealth of the business over a particular period, the amount by which each type of event has affected wealth, and the resulting net effect on wealth.  The statement also shows how any net increase in the business‘ wealth over the period has been deployed.  (McLaney, 2006)

Vodafone‘s consolidated profit and loss accounts for last four years are in appendix B.  

  1. Balance sheet

The balance sheet is a statement how the business holds its wealth, how much of its wealth it has in each category, how much of the wealth that the business controls is committed to its shareholders, and the net wealth of the business at a point of time.  (McLaney, 2006)

Vodafone‘s consolidated balance sheets for last four years are in Appendix A.  They are all dated 31 March each year, which marks Vodafone‘s account year.

  1. Cash flow statement

The cash flow statement is an analysis of the cash received and paid out by the business during a period.  It is set up in such a way that it will enable readers to derive helpful insights to the sources and uses of cash over the period. (McLaney, 2006)

  1. Profitability

First of all I‘m gonna look at profitability ratios.  Profitability is the net result of a number of policies and decisions by the company and probably the best measure how the company is performing.  Looking at figures from the profit and loss account we see that it has been operating proft for last four years around £10,000m.  Revenue and operating costs have been increasing a bit in proportion to each other.  According to this graph the business seems to be in a stable condition and is growing litle year by year.  The only interesting fact from the graph is that how dramatically the depreciation increases from 31 March 2005 to 31 March 2006.   According to the company‘s annual report in 2006 an impairment charge was recorded to the carrying value of goodwill in the company‘s operations in Germany and Italy reflecting a revision of the Group’s view of the prospects for these businesses, particularly in the medium to long term. (Vodafone Group Plc, 2006)  These actions affect the the balance sheet and I will not analyze these actions further and will use data from Reuters to calculate ratios.  Like can be seen on the graph, and on the consolidated profit and loss account in Appendix B the depreciation are higher than operating costs.  

Like I said last four years the business seems to be in stable phase and growing little by little year by year.  To see if that‘s really what is happening in the company I‘m gonna analyze it further by take a look at some ratios and interpret it.

  1. Gross profit margin

Gross profit margin shows how much of the sales revenue remain after the expense of making the stock available to the customer is taken into account.  It‘s a good measure how the business is doing before depreciation, interest and tax are taken into account.  (McLaney, 2006)

 

To compare this ratio to the competitors in the industry is really useful and indicates how well the company is keeping the operating cost down and therefore keeping the revenues from the sale within the company.  It‘s better to have it as large as possible, i.e. the company is keeping the revenues within the company which results in better outcome.  If we would see big increase in operating cost of a company it would have major impact on it so Vodafone does well by keeping the gross profit margin about the same over the years, though is it decreasing slightly.

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Vodafone is doing better than their competitors and it‘s interesting to see that the gross profit margin is decreasing by all of the companies, though just a little by France Telecom.  That could mean that the competition is getting stronger with lower price for services that the companies offer which results in lower revenues.  In Vodafone‘s annual report in 2008 is the following stated as part of their strategy: ‘Competition and regulation in Europe are placing significant pressure on pricing. In order to offset these pressures, the Group’s strategy is to drive additional revenue and reduce costs.’ (Vodafone Group Plc, ...

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