Corporate Website Research: The Walt Disney Company
CORPORATE WEBSITE RESEARCH
Corporate Website Research
The Walt Disney Company
Financial Management
3/24/2011
The Walt Disney Company is the largest media and entertainment conglomerate in the world in terms of revenue. I am eagerly waiting to learn how the Company works in each of their divisions and which divisions are growing and which divisions are in a decline. How The Company prioritizes their resources is information that I am looking to get out of my research. The main website for Disney () is primarily a vehicle to advertise and promote the Disney Channel as a media outlet. Disney’s corporate site () focuses more on the company’s business as a whole.
The corporate home page breaks the company across their four main divisions: The Walt Disney Studios or Studio Entertainment, which includes the company's film, recording label, and theatrical divisions; Parks and Resorts, featuring the company's theme parks, cruise line, and other travel-related assets; Disney Consumer Products, which produces toys, clothing, and other merchandising based upon Disney-owned properties, and Media Networks, which includes the company's television and Internet operations. Disney’s target market is consisting mostly of families, which is evident by the products and services provided by each division.