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Dell Competitive Advantage.

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  • Essay length: 17267 words
  • Submitted: 30/03/2004
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University Degree Marketing

The first 200 words of this essay...

EAE - Escuela de Administracion de Empresas -

INTERNATIONAL MBA

Business Strategy

Dell Competitive Advantage

Liza Labrador

Francisco Pérez

Carlos Rangel

Silvana Savino

Marie Thepau

Index

Introduction 3

Dell Background PART I 4

History 5

Dell's Expanding Services 6

Using their Resources: 13

Customer Trust 14

Accountability 15

Wrapping It Up and Taking It Home 16

Financials overview 18

Market opportunities 20

Dell's Analysis. PART II 21

Porter 5 Forces 23

SWOT Analysis 26

Porter's Generic Strategies 29

Ghoshal's 32

Sources of Competitive Advantage 32

Value Chain 34

Dell's value created 38

Strategic Ladder 39

Adapted Ansoff Matrix 40

Dell trends 42

Dell's Competitive Advantage 43

Recommendations 44

Strategies contend that Dell must: 46

Conclusions 48

Introduction

In 2001, Dell Computer became the world's largest personal computer vendor, continuing to gain market share and post profits in an industry struggling with slumping sales and billions of dollars in losses. Dell sells 90% of its PCs directly to the final customer, largely bypassing

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