• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Differences in B2B & B2C Marketing

Extracts from this document...

Introduction

Running head: Differences in B2B & B2C Marketing Differences in B2B & B2C Marketing Trewana L. Adams EBUS 400 Michael Chu University of Phoenix January 12, 2008 Differences in B2B & B2C Marketing Marketing practices depend greatly on the intended audience. Business-to-business (B2B) marketing requires knowing the business needs, its current situation, and its competitors. Business-to-consumer (B2C) marketing requires knowing the wants and needs of the intended audience, but it requires an in-depth understanding of the company's internal dynamics, including: competitors, costs, supply chains, distribution, technology and trends (A-K Strategic Business Solutions, 2001). Therefore, it is reasonable to conclude that there are differences in marketing between B2B and B2C business enterprises. This paper will discuss how marketing differs on a B2C website compared to a B2B website. ...read more.

Middle

B2B transactions are more complex in the sense that a B2B consumer has many more decisions to make regarding the product ranging from quantity, if there are several to different kinds of products. B2B websites should be more user-friendly then B2C, but due to the complexity of the transactions, companies take advantage and put less effort on improving their websites. B2B transactions are usually big service contracts or big-bill purchases. The products and services that the B2B websites have to offer are usually very uncommon and with very complex specifications. Decisions made in B2B transactions can have long-term significance. A B2B customer most of the time is not only making one purchase, but establishing a long-term relationship with the vendor that will need support, follow-up, and the future add-ons and enhancements. ...read more.

Conclusion

Offline methods, such as field sales, providing customers with access to their inventory and account information and tradeshows have been successful to B2B marketing. In addition, B2C uses offline methods and online tools, such as, pop-ups, email marketing, banner ads, online communities and interactive websites. The major objective for both a B2B and B2C marketing program is to combine integrated online and offline solutions. Conclusion When organizations uses marketing, organizations is attempting to promote their products or services with the intent of being able to maximize ones profit and gain the confidence of the consumer. While there are many marketing similarities to the business-to-business (B2B) and business-to-consumer (B2C) environments, there are significant differentiating marketing strategies between the two types of business that should not be ignored. B2B marketing is often more relationship driven while B2C marketing is more products driven. A B2B company needs to focus on relationship building and communication. In B2C, customers tend to place a great deal of emphasis on price comparisons. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Marketing essays

  1. Branding and Marketing at LVMH (Louis Vuitton Moet Hennessy)

    Such conduct runs counter to the protection of trademarks and causes nothing but harm for both LV and the industry of recycle shops dealing in brand goods. There are probably a great many people that think the primary concern is over imparting those who manufacture imitations with inside information and material.

  2. Analysis and assessment of the IAG B2C Personal Insurance E-Commerce Project.

    iii IAG is a customer centric organization that is leveraging off its insurance segmentation expertise to identify groups of strategically significant customers, by using the Internet not only as a cost effective channel but also to provide a wealth of information that can readily data mined.

  1. Ecommerce can be dividing into four main categories: B2B, B2C, C2B, and C2C. E-commerce ...

    Aspects of E-commerce Law New E-Commerce laws 1. New credit card laws * Retroactive percentage increases. :-Issuers can elevate percentage at any time to any cause on new balance with in 45 days' precede notice. * More advance notice of percentage/rate trek. :-This supply doesn't put in credit limit prospect.

  2. Online VS Offline

    Indeed, online shopping provides consumers with added value, but can also withhold them from certain sources of value. As an illustration of this concept, we take the example of e-banking: by using online banking for making transactions or checking their account balance, consumers save time because they don't have to

  1. planning organizations

    In this context, Sunrise Confectionary uses their organizational planning to give them direction as well as set standards in accordance to its competitors (Robbins et al 2003). In general terms, planning can be referred to in two ways: formal and informal.

  2. Consumer and B2B firm---How different are they?

    Such dichotomies suggest that marketing practice is different for firms with different types of customers (e.g. consumer vs business), different market offerings (e.g. goods vs services), different geographic scope (e.g. domestic vs international), or different size and age characteristics (e.g.

  1. This report analyses the business-to-business marketing in comparison to business-to-consumer marketing

    relationship management software and other tools to develop a relationship with customers. Electronic support is a good complement to telephone based support. The business-to-consumer e-commerce has also seen traditional business such as Wal Mart stores, The Gap and Staples entering the electronic channels.

  2. Get the best out of B2C.

    One of the Web's greatest advantages over traditional shopping is comparative shopping. Numerous sites let shoppers compare items and prices in preset categories. If customers know what item they want it is easy to find the site that sells it for the lowest price.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work