DANANG RUBBER COMPANY

Cover

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Contents

        

II COMPANY OVERVIEW        

2.1 Company Introduction        

2.1.1 Business activities:        

2.1.2 Management Board:        

2.1.3 Ownership structure:        

2.2 Products & Services        

2.3 Business Strategy        

III. INDUSTRY ANALYSIS        

3.1 Industry Overview        

3.1.1 Tire Manufacturing industry in the world        

3.1.2 Tire Manufacturing industry in Vietnam        

3.2 Five Forces Analysis        

3.3 SWOT Analysis        

IV ANALYSIS OF FINANCIAL STATEMENT        

4.1 Analysis of balance sheet        

4.1.1 Current Assets        

4.1.2 Investments and Other Assets        

4.1.3 Account Receivables:        

4.1.4 Inventory:        

4.1.5 Non-current assets:        

4.1.6 Current liabilities:        

4.1.7 Long-term liabilities:        

4.1.8 Resources:        

4.2 The analysis of Income Statement        

4.2.1 Annual Income Statement:        

4.2.2 Quarterly Income Statement FY2010 and FY 2009        

4.2.3 Forcasted Income Statement FY2010        

4.3 The analysis of Cash-flow        

V Financial  Ratio Analvsis        

5.1 Liquidity  Ratios        

5.2  Activity Ratios        

5.2.1 Accounts Receivable Turnover (Debtors’ turnover) ratio        

5.2.2 Days in Sales Receivables (Day sales outstanding – DSO)        

5.2.3 Inventory Turnover        

5.2.4 Days Inventory Outstanding (DIO)        

5.2.5 Payable Turnover        

5.2.6 Total-asset-turnover ratio:        

5.2.7 Fixed asset turnover:        

5.3 CAPITAL STRUCTURE AND SOLVENCY RATIOS ANALYSIS (Leverage Ratios)        

5.3.1 Debt-to-asset ratio        

5.3.2 Debt-to-equity ratio        

5.3.3 Times-interest-earned ratio:        

5.3.4  Profitability  Ratios        

5.4  RETURN ON INVESTMENT RATIOS ANALYSIS        

5.4.1  Return on assets:        

5.4.2 Return on Equity (ROE)        

5.4.3 Earning per share (EPS)        

5.4.4 Price/Earning (P/E)        

5.4.5  Dupont analysis:        

VI Final Recommendation:        

VII Reference        

VIII APENDICES

I. EXECUTIVE SUMMARY        

This report provides a brief information of Danang Rubber Joint Stock Company (hereinafter “the Company”), an analysis of the industry that the Company is operating which is tire manufacturing, and finally an evaluation of the Company’s financial performance including current and prospective profitability, liquidity and financial stability of the Company.

Methods of analysis include trend, horizontal and vertical analyses as well as ratios such as Debt, Current and Quick ratios, Day sales outstanding, etc... Other calculations include rates of return on Shareholders Equity and Total Assets and earnings per share to name a few. 

Results of data analysed show that some of ratios are below industry averages. In particular, comparative performance is poor in the areas of net profit margins, return on equity, return on assets, quick ratio and inventory management.


The report finds the prospects of the Company in its current position are not positive. The major areas of weakness require further investigation and remedial action by management. Recommendations discussed include:

  • Improving/increasing inventory turnover;
  • Improving the average collection period for accounts receivable
  • Improving liquidity situation by better manage of inventory level.
  • Managers should effectively utilize the company’s assets to reach the higher manufacturing capability and proficiency.
  • Should draft certain long-term business plans for future investment and exercise the financial leverages to boost up the efficiency of shareholders’ equity 
  •  Selling price should be increased in line with the increase of raw material price.

The report also investigates the fact that the analysis conducted has limitations. Some of the limitations include: forecasted figures are not provided nature and type of company is not known nor the current economic conditions data limitations as not enough information is provided or enough detail i.e. monthly details not known results are based on past performances not present


II COMPANY OVERVIEW

2.1 Company Introduction

2.1.1 Business activities:

The company operates in the field of:

  • Manufacturing, trading, importing and exporting rubber products and equipment for rubber industry;
  • Manufacturing and installing equipment for rubber industry;
  • Other commercial services

2.1.2 Management Board:

2.1.3 Ownership structure:

        Major holders        

2. Company’s History:

The Company has the 30 years operation in tire manufacturing and established since 1975:

  • 1975    The former of the company was established, is originally a tire workshop, and be hand-over to Vietnam chemical general department
  • 1993    Da Nang Rubber company was officially established by the Decision No. 320/QD/TCNSDT on 26/May/1993
  • 2005    Transformed to Da Nang Rubber joint-stock company by the Decision No. 3241/QD-TBCN
  • 2006    In 1/Jan/2006, Da nang Rubber joint-stock company officially operate with the charter capital of VND49.000.000.000 as the Business register license No. 3203000850 on 31/12/2005, issued by Department of planning and investment in Da nang.
  • 2006        Listed on HOSE with the charter capital of VND92,475,000,000
  • 2007    Additionally issued 3,791,052 shares
  • 2008    Additionally issued 2,346,072 shares
  • Dec/2009        THE COMPANY has the charter capital of VND153.846.240.000

Since 2006, The Company has a positive development, the Sales revenue increases annually, and significant increasing in 2009, the percentage of development is 11-23% and dramatically increase to 40% in 2009. It is a prospective development picture of THE COMPANY.

Currently, The Company has promoted the construction of a new factory in the Lien Chieu Industrial Zone out- side Da Nang City with the total capacity of 15.2 million products of all kinds of tires and tubes. The company will move the current factory in Da Nang City to Lien Chieu according to the city’s infrastructure scheme. The capital investment for this project is planned to be VND129 billion, in which Da Nang authority will support VND15 billion and the company will have to manage VND114 billion. The Company plans to borrow VND90 billion and use the company resources to finance the rest. This movement is not just corresponding to the authority policy but also the expansion of production. The new factory will double the current total operating capacity of The Company which is now about 12.5 million products of all kinds of tires and tubes. Of course the expansion and movement will be implemented on progress until 2012.

Regarding the radial tire factory which has been delayed since last year, The Company finally put the work out to tender and they plan to start building the plant by the end of September 2010. The plant will cost VND2.99 trillion and is expected to be operational from FY2011 with an annual capacity of 600,000 tires per year. Perhaps the reasons for the delay are the fact that the market for radial ply tires in Vietnam is still underdeveloped. Therefore building the plant is a fairly big gamble for The Company. Get the timing wrong and it could hurt them although they do plan to export 40% of the initial production run3.

Longer term of course it gives them a jump on the competitions. Currently, export turnover accounts for only 4.1% of total revenues. Once this project is complete, it will increase the operating capacity for tires by 60-70%, from 800,000 currently to 1.4 million tires per year now

Update the stock index of the Company on 24th/Sept/2010

2.2 Products & Services


The Company is a subsidiary company of Vietnam Chemicals Corporation (VINACHEM), with more than 30 years experience in rubber industrial field. The Company has created the strong position in the rubber market. In the current time, The Company ranks 5th in the Chemical industry, and the 2nd company in the tire manufacturing companies. Especially, The Company is the pioneer in the market of automobile and tractor tires production. Market share reachs to 35%, to compare to the 15% only of the 2nd manufacturer

The Company’s products include tire & tube for automobile, motorbikes and bicycles. The major sales come from automobile segment; it contributes 87% of the total Sales revenue. Below chart is the Sales contribution by product segment

Biểu đồ Sales breakdown ở slide 5/Presentation file

 

The Company targets at domestic retail market with a nationwide channel of 75 agencies in 64 provinces. 75% of company’s total sales comes from retailers through this domestic distribution channel.

TMT, Truong Hai (KIA) and Huyndai – Vinamotor are the strategic Clients of The Company, all of them are the big brand name of the automobile assembly Companies. This domestic wholesales contributes 15% of the total.

The Company also extends the oversea market with the sales revenue by 15% of total Sales, their products are exported to 27 countries, such as: India, Argentina, Hong Kong, Indonesia, Singapore, Brazil and Chile.

With these products and contribution, the company has gained many noble prizes such as : the first class labor medal, the second class labor medal, the third class labor medal, ISO 9001:2000, Sao vang dat Viet and the top ten of Vietnamese brand name in 2005, 2006… etc.

2.3 Business Strategy

The Company will continuously research and manufacture the new products to meet the requirement and usage condition for each type of Customer and region. It has to have the good design, competitive price to increase the competitiveness of The company products in the market.

The company plan to seek opportunities to corporate with foreign partners to establish a joint venture to manufacture tires for trucks and tour buses using Radian technology;

In order to improve the sales revenue and cover the market, the Company also works to maintain the existing distribution channels in the markets of stably high growth and open new distribution centers in the market where the distribution network is still weak;

With the long term strategy to focus to the new and specific products, The Company plans to develop new products with good designs and competitive prices to satisfy the demand of different kinds of customers and improve DRC competitive advantages. And enhancing and improve the Sales & marketing activities to promote the specific automobile tires to the nationwide.

Continuously enhance the product quality and after-sales services or customer care activities and confirm DRC brand name and position in the market;

Increase export contribution to total sales to 10-15%

The Company continues to invest to improve production activities and especially to extend projects of increasing capacity of 24.00-35 special tires from 1.000.000 to 2.500.000 sets / year and projects of producing 27.00-49 special tires with capacity of 800.000 sets/ year. Expanding production capacity of off-the-road (OTR) tires to 800,000 sets/year in Lien Chieu industrial zone to meet the needs of industrial companies and for exports;

The Company focuses on preparing for car tire production with the radial technology. Invest in the construction of radial tire factory with the capacity of 600,000 sets per year to welcome the development of infra- structure and car economics of Vietnam in the near future


In prospect, the company becomes to be a member of 1000 billion per year Club with over 6,000,000 USD turnovers.

III. INDUSTRY ANALYSIS        

3.1 Industry Overview

3.1.1 Tire Manufacturing industry in the world

Automobile Tire Consumption

Demand for automobile tire in the world increases about 2.5% year over year and current demand for automobile consumption is above 1.3 billion tires per year in which new tires account for 20-25%, the remaining is for replacement. The large number of tire consumption is from developing areas like Asia, Europe, US which account for 88% of the world’s tire consumption.

In 2009, China consumed about USD150 million tires (increased by 40%) and became the largest market for tire consumption of which the number of replacement tires is USD100 million and the remaining of USD50 million was newly used.

Chart 1: Tire Manufacturing Areas in 2008

Automobile Tire Manufacturing

Automobile tire manufacturing in Asia account for 50%, mainly centralized in China (20%), Japan (12%), South East Asia (7%), Korea (6%) and India (3%).

In Europe, tire manufacturing accounts for 14% with more than 80 manufacturers, all tires manufactured in East Europe are radial.

The remaining 36% of tire manufacturing rests with US.

3.1.2 Tire Manufacturing industry in Vietnam

According to International Trade Center, in 2008 Vietnam’s export volume achieved USD32.6 million and increased to USD98 million for 11 months of 2009.

With the stable source of natural rubber which is the most important material for tire manufacturing, Vietnam promises to be a very potential country to explore and develop tire industry.

Chart 2: Quantity of imported auto & assembled auto by the year

Chart 3: Number of cars and tires consumption


2009 is a very successful year for automobile market in Vietnam. According to VAMA, total automobiles sold out by its members in 2009 is 120,000 units which increased by 7% as compared to the previous year.

Motorbike market in Vietnam also had a successful year in 2009 with total sales volume of 2.75 million units, increased by 8% as compared to the previous year.

Currently there are three main market players in tires manufacturing industry who are listed in Vietnam stock: DRC, CSM and SRC.

Tires industry in Vietnam still has more rooms for development thanks to the improved living standards which result in the increasing demand for automobiles.

3.2 Five Forces Analysis

Bargaining Power of Suppliers:

Raw materials for tire industry are both imported and purchased locally, domestic suppliers could only provide natural rubbers while synthetic rubbers must be imported while bargaining power of local supplier is quite high.

Most of production lines are imported from overseas suppliers with high switching cost from one supplier to another, therefore each company in this industry should establish good relationship with suppliers

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Bargaining Power of Buyers:

Automobiles and motorbikes industry is on growing trend and the number of manufacturers for these products is increasing as well, therefore it can be said that bargaining power of buyers is not very high because of the huge number of tire buyers in the market.

Threat of Substitute products:

 No pressure on substitute product as there are no alternative products for tires as a main part of any type of vehicles.

Threat of new entrants:

Barrier to entry is high as this industry requires large capital base and modern production ...

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