1. Introduction:

I was allocated Cranswick plc for my coursework, where this company supplies food such as fresh pork, cooked meat etc. Within this coursework I will analyse the operating performance and the financial positions of Cranswick plc. I will start with a brief discussion of the cash flow and the uses of the two method of constructing cash flow statements; followed by the re-computation of cash flow statements using direct method. I have also attempted the summary of the Cranswick plc’s performance over the passed two years and analysis by using ratios calculating.

In the second part, have discussed the financial statements provided by the company; i.e., Balance sheet, Income Statements and Cash Flow statements and equally discussed the state of my allotted company to the investors.

I went on to discuss segmental reporting and the merits and demerits of reporting segments and also the impact of adoption of IFRS 8 by the company.  

Finally I have discussed the revised IAS 1 and its impact on Cranswick plc.

a)

Cash flow statement is one of the financial statements that company’s use in the appraisal of the performance of an entity. The accounting standard for cash flow reporting is IAS 7. The aim of IAS 7 is to provide  users of financial information about the company’s ability to generate cash and cash equivalents, as well as giving the cash needs of the company. Cash flow is normally constructed under the following headings of operating, investing and financing activities. They can be constructed using the direct method or indirect method.

Direct method: analysis the cash record of the business showing all cash receipt and payments relating to operating activities. This method gives a better picture of a true cash flow according to its advocates. It’s normally said that a company would know whether they are experiencing liquidity [problems when this method is used. Therefore it can be said that this method provides more conclusive information about company’s cash requirements.

 Indirect methods: Indirect method starts with the adjustments of net profit or loss before tax for the effects of non cash transaction.

The standard setters are more in favour of direct method, the business communalities are in favour of indirect method as this method is easier to construct. All in all the standard setters do no prescribe on method over the other.

(Maclaney.E. , Peter. A ,3rd   Addition. Published 2005. Accenting an introduction)

(Alexander. D., Nobes. A., 3rd Addition. Published 2007. Financial Accenting)

b) Cash Flow Statement of Cranswick plc (sees Appendix B)

C)A Summary of the performance and financial position of the company:

Cranswick plc has made good performance, as they achieved an increase group sales of 19% to £525 million in 2007 compared to £441million in 2006.

The performance in the food division has gone up by 21% to £493million, which represents 94% of the total company sales. The strong sales increase highlights the success of the company’s strategy.

Profit before tax and exceptional gains have also gone up by 12% from £29million to £32.4 million. Cranswick plc earnings per share has increased from 47.8p 2006 to 50.1p 2007.

The cash flow generated from operations was 4.18 million; as a result the company purchased Delico with net cost of £13.4 million with a further £3.6 million satisfied by shares without an increase of year end borrowings of as stated in the annual report.

The group’s capital structure of this year totalled 211.6m compared 189.5m in 2006

 (Source Annual Report p3) Appendix A

.RATIO ANALYSIS    (Appendix C)

Profitability

This ratio measures and indicates whether the company is performing satisfactorily.

It provides a measure of performance for management. 

        Gross Profit Margin (GPM):

 

Measures gross profit as percentage of business sales revenue generated for the period

By showing  amount of a business’s turnover is left after  charging cost of sales. It is expressed as an annual percentage and is calculated as follows:

GPM =        Gross Profit * 100%

                                Turnover

 profit margin (PM)

This ratio shows the net benefit or income to the business per unit of sale achieved solely from the core activity and the turnover for the period.  

Cranswick shows a GPM of 16.45% for the current financial year, which is a decrease of 7% on respectively the FY 2006which, was 17.77, whereas that the profit margin of 6.22% for 2007, which represents a 0.83% decrease on the 7.05%, achieved in 2006 but it does not appear to indicate a specific problem for the company. This my due the increased of operating expenses  and cost of sales, and this increase may caused a manipulation of stock or sales figures and changes in the cost of raw materials without a corresponding change in sales prices.

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Return on Capital Employed (ROCE)

  It is regarded as the key measure of business profitability.   It measures the return that a business generates from the resources available to it( capital employed) during the period.

It is expressed as an annual percentage return and is calculated as follows.

ROCE =                Profit before tax * 100%

                     (Total assets - current liabilities

financial statements show an ROCE of 15.91%for 2007,this is 7% decrease from 17.11 2006 figure. Although there are no firm benchmarks, the results of ROCE expressed as a percentage should ideally be ...

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