• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

History of Dell Corporation

Extracts from this document...


History of Dell Corporation In 1984, Michael Dell founded Dell Computers. Since its foundation, the company has seen sales growth from $6 Million to almost $35 Billion in 18 years. Company revenue in the past year totaled $41.4 billion. Today the company ranks 31st in the Fortune 500 list. (Retrieved from Proquest) It is among the top 5 companies globally for manufacturing personal computer systems. Dell is a premier provider of products and services required for customers worldwide to build their information-technology. Dell's climb to market leadership is the result of a persistent focus on delivering the best possible products and services based on industry-standard technology. Revenue for the last four quarters from totaled 35.4 Billion and the company employs approximately 39,100 team members around the globe. (www.dell.com) Listed below is a synopsis of Dell Corporation history. * 1984 - Dell is founded by Michael Dell, who has since become the computer industry's longest-tenured CEO. * 1985 - Dell introduces the Turbo, its initial PC, which features an 8MHz Intel 8088 processor. ...read more.


Its networking and server market position increase with broader adoption of its Power Connect and Power Edge products. * 2003 - Changed its corporate name to Dell, Inc. To reflect the diversiification of teh compnay's business applications from PCs to servers, handhelds, peripherals, and storage systems. * 2004 - Michael Dell, the company's founder, decided to hand over the title of CEO to Kevin Rollins, his partner since 1997. Dell agreed to retain the title of board chairman. Dell decided that this was the optimum time to hand over every day operation to his partner, while the company was in good shape financially and riding continually improving sales figures. Competitors Dell's net revenue almost doubled from 1999 to 2003. It increased from $18 Billion to $35 Billion. The sales from 1998 to 1999 increased by 58%. Dell's market share is strong and ever increasing. It currently holds 17% of the global technology hardware market and ranks 1st in market position. ...read more.


From it's business strategy, Dell is going to do well in the years ahead and they are going to dominate the computer world. The company's revenue for the past four quarters totaled $32.6 billion. Dell ranks No. 48 on the Fortune 500, No. 154 on the Fortune Global 500 and No. 10 on the Fortune "most admired" lists of companies. Dell, through its direct business model, designs, manufactures and customizes products and services to customer requirements, and offers an extensive selection of software and peripherals. Dells growth strategy is to double in size in the next 5 years. It sees huge potential in diversifying like its entry into the Printer Market and its expansion in the Enterprise market where more & more customers are turning to Dell for networking solutions. Dell's strategy is to keep costs low, while not compromising on quality and implementing the latest technology as far as possible. With this sought of strategy it's a growing threat to IBM's business which is the market leader in Enterprise network solutions. Dell Computer Corporation 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Marketing essays

  1. Free essay

    How can Dell improve the value delivered to its customers

    Root Cause Analysis (Why - Why analysis) The customer issue as identified is 'Dissatisfaction with Product & service delivery'. Having done the analysis it is clear as to why Dell chose Direct Business model. Dell identified significant gaps in the market when it comes to overall customer satisfaction and trust.

  2. Nivea has a long history.

    Today, Q10 is the key active ingredient in Nivea's anti-age products. It is the reason why Nivea Visage Q10 Take care has developed to the world's best-selling anti-wrinkle cream.

  1. Sony Corporation

    In 1999, it launched the world's first entertainment robot, the dog-like 'Aibo', which became a runaway success. Sony engineers were also working on intelligent humanoid robots, following the success of Aibo. DATA AND INFORMATION GATHERING METHODS USED Primary data was collected from various sources which included the Internet as well as magazines like The Economist, Newsweek and Fortune.

  2. Marketing plan of GTM Solutions Inc.

    After studying and analyzing the information and the market needs, our company had decided to enter this market. Our products and services are designed to address the very issues discussed above. 2.2 TARGET CUSTOMERS Our target customers are the manufacturing, chemical, supplying, government and other industries that use large machinery.

  1. A brief History of Vodafone and the nature of its business.

    The Foundation makes social investments that help the people of the world to have fuller lives by: * Sharing the benefits of developments in mobile communications technology as widely as possible; * Protecting the natural environment; and * Supporting the local communities in which Vodafone's customers, employees, Investors and suppliers live."

  2. Segment the business market for the range of iMAC computers from Apple Computer Corporation.

    Identify meaningful macro segments 2. divide the macro segments into micro segments The approach to organisational market segmentation, outlined in the flow diagram above, begins with an analysis of key characteristics of the organisation and of the buying situation in order to identify, evaluate, and select meaningful macro segments.

  1. This assignment studies the case of Dell Corporation.

    is to "be the most successful computer company in the world at delivering the best customer experience in markets we serve. In doing so Dell Computer Corporation will meet customer expectations of: highest quality, leading technology, competitive pricing, individual and company accountability, best-in-class service and support, flexible customisation capability, superior corporate citizenship, and financial stability" http://www.dell.com [accessed 02.11.03].

  2. The Chinese personal computer (PC) industry

    system is the main factor of the competitiveness of the local companies. The price advantage, such as low labor cost, transportation cost, import tariff, components, and management expenses, is one of the most important competitiveness in comparison with foreign PC makers.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work