COMPETITION- Pet-care retailers, 2008
* not all centres have pet departments and some pet departments are pet specialists
Source: Mintel
SWOT
Pets at Home - strategy is to offer the ultimate pet shop experience, providing all pet supplies and services forming a pet’s paradise for both pets and pet owners. In 2007, “Retail Week’s Specialty Retailer of the Year award”, was award to the company in recognition of their achievements, hence showing success in their strategy.
E-business strategy- B2C strategy proposed and it can be achieved by moving towards an automated supply chain, using the internet to cut cost and increase product quality and shorten delivery times.
The e-business strategy is related to the corporate strategy has they both are working towards forming a base where all pet supplies can be provided more efficiently forming a paradise for pets and their owners.
The propose e-business solution is through “Oracle E-Business Suite Release 12”
Overview
As the effects of globalisation on modern enterprises ignite huge supply upheaval, needing broad improvements across the entire business, to meet market demand across the globe, organisations such as Pets at Home, must master combining internal and supplier competencies. As pressures are created on supply chain, the need for new, more-efficient response to customer needs is required. Pets at Home should continue to drive internal improvements and innovations, as the intricacies of global trade are master, as simply managing the timing of shipments isn’t sufficient; a broad approach to driving improvements within all functions, including design, procurement, planning, manufacturing, transportation and fulfilment is required in the transition to a global supply chain.
Introduction
Global management to lower cost and optimize performance, enabling organizations make better decisions, working globally to be more competitive is enabled by the Oracle E-Business Suite Release 12. In global manufacturing environments, Release 12 provides tools required to increase responsiveness by customers, also delivering a range of enhancements across the suite and within individual modules. Customers in discrete manufacturing environments benefit from; improved manufacturing execution, increased employee productivity, higher quality as those in process environment benefit from more efficient product development, better manufacturing execution, enhanced planning, and converged inventory.
Discrete Manufacturing
Release 12 will enable Pets At Home run efficient manufacturing operations by:
- Reducing production delays and improving shop floor visibility with enhanced manufacturing execution
- With global quality management achieve performance objectives
- Effectively managing the impact of chargeable subcontracting, complying with global business practices
Manufacturing Execution System for Discrete Manufacturing
Oracle’s MES capabilities pre-integrated with their ERP applications, enables companies improve operator efficiency, deliver real-time shop floor visibility to multiple layers of management and reduce the total cost of ownership through integrated manufacturing management and production execution. Within the Oracle Discrete Manufacturing suite, Oracle Manufacturing Execution System (MES) for Discrete Manufacturing, all within a new workstation type UI, offering production execution, enables paperless record keeping and provides visibility to shop floor supervisors. Functionality available to shop floor operator includes:
- Configurable dispatch list driven execution
- Sequential display of work instructions and configurable work content
- Thorough shop floor transaction reporting
- Shop floor exception reporting
- Lot an d serial entry with streamlined material transactions
Key data related to updated shop status and pending issues are presented in the supervisor’s homepage, to aid rapid investigation with up-to-date detail on resource shortages and shop floor progress. Functionality includes:
- Exceptions summary with drill down capabilities
- Exception resolution
- Ability to expedite jobs
- View of anticipated capacity or resource shortages, current shop floor status, resource usage and historical transactions
- Reorder Dispatch Lists
- Access Gantt Charts
- Review Performance Metrics Through DBI
Pets At Home can configure both workstations ‘look and feel’ and also @turn off’ features to simplify the user experience of some staff, while on complex tasks adjust the full power of applications for users.
Streamlined Execution in Flow, OSFM, and CTO
During production, Flow Execution Workstation integrated with the new self-service quality capability, is used to record lot and serial data for assemblies and their components, enabling users enter quality plans at any point in the operation. Finally, even in the absence of work-order, users use self-service to complete tasks.
Capturing ‘what actually happens’ on the shop floor is critical, in lot-based environments, hence as invent transpire on the shop floor Oracle Shop Floor Management Release 12 allows the capture of real-time data. Support for assemblies that are both lot and serial controlled, enabled sales order reservation for lot based jobs, and supports partial moves transactions, in addition. The ability to translate customer requirements directly into an internal requisition, which sources required materials from stick reducing the time needed to get an order into production, provided by Release 12.
Benefits of Oracle E-business suite
Strategic Objective
Vision- improve customer service system enabling pet owner have the ultimate pet experience online, to be the market leader in the pet industry.
Mission-
- Increase sales with the aid of the application by %50 in one year.
- Increase customer appreciation by %50 in one year.
- Increase customer base by %50 in one year.
Objective- these will be achieved using the processes started earlier on, hence;
- Ensure backroom operates more efficiently
- Ensure Floor supervisors and management are up date constantly
- Make information more readily available
- Ensure the customer a receive faster service
Strategic Definition
To ensure the best services are rendered, it is advisable to use experts in the field, and ORACLE will be recommended as first choice.
Costs
Siebel CRM On demand integration Pack E-business Suite
License Price- $35,000
Software Update License & Support- $7,700
Metric- Processor (minimum 1; notes 14)
(source: http://www.oracle.com/corporate/pricing/applications-price-list.pdf)
“Transaction integrated quickly into our team and crucially ensured we successfully delivered our first transactional website”
Catriona Marshall, Commercial Director, Pets at Home
Gantt chart
Bibliography
1. Pets at Home. 2009. About Pets at Home [Online] (Updated 2009)
Available at: [Accessed 5th September 2009]
2. Retail Week. 2009. Pets at Home uses data mining to bolster loss prevention [Online] (August 2009)
Available at: [Accessed September 2009]
3. NCC. 2009. Creating e-communities through e-business portals[Online] (Updated 2009)
Available at:
[Accessed 1 September 2009]
4. ORACLE. 2009. The Business Value of Upgrading Oracle E-business Suite Release 12 [Online] (Updated 2009)
Available at: [Accessed 10 September]
5. ORACLE. 2009. Oracle Enterprise Performance Management and Business Intelligence [Online] (Updated 2009)
Available at: [Accessed 14 September 2009]
6. ORACLE. 2009. Oracle E-business Suite Applications Global Price List Software Investment Guide [Online] (Updated August 10, 2009)
Available at:
[Accessed last 15th September 2009]
7. Mintel Oxygen. 2009. Pet Food and Pet Care Retailing [Online] (October 2008)
Available at: [Accessed 14 September 2009]
