Introduction

                Shareholders have become increasingly interested and stringent as of the result of increased competition for their capital.  As a result the industry faces increased challenges in evaluating investments, evaluating risk, and managing portfolios through market cycles that are changing.

 Bernard Lester the CEO of Lester Electronics is attempting to decide either to merge with Shang-Wa electronics or be acquired by Transnational Electronics. This paper provides Lester Electronics with evidence that others have faced similar situations and will demonstrate how they dealt with such. Finally an analysis involves financial management shareholder maximization concepts that can provide them with an opportunity to further understand how others used those concepts in decision making.  This collective benchmarked information will increase Lester’s ability to understand both the analytical and practical aspects of capital management strategies, portfolio management, cross boarder growth strategies, and internal vs. external growth strategies.

Individual Synopses

Google, Inc. – Dan Loukota

             Google, Inc. was developed by Larry Page and Sergey Brin as a new approach to online search engines that was developed in a Stanford University dorm room (Google, 2008).  Google is a company that has developed external growth strategies. In matching such a strategy, Google is looking into acquisitions of other companies to meet their need. Google's breakthrough technology and continued innovation serve the company's mission of organizing the world's information and making it universally accessible and useful (Google, 2008). Internal growth through technology and innovation is a strong part of Google’s success, however, Google sees gaps in their business overall that can be covered by external growth. The external growth strategy for Google involves acquisitions. “Google's chief executive Eric Schmidt said the company is prepared to acquire large organizations, like DoubleClick, which it has agreed to buy for $3.1 billion, but it would rather do so to cover major gaps in its businesses” (Wright, 2007). In addition to keeping in line with their strategy, Google is looking toward acquiring small companies. “The company would not get into acquisitions of large companies in spite of its being in a position to do so for competitive reasons… it will be done if it could become part of an exercise to build a portfolio” (Wright, 2007). Schmidt went on to add that Google would like to have acquisitions of small technology companies as the primary element in its merger and acquisitions strategy. Internally Google has concentrated on their external growth strategies with less focus on internal growth, “…the company would buy businesses in lieu of hiring engineers” (Wright, 2007). Google has been a strong force in search and advertisement sources, but matching to their growth strategies, Google has approached other avenues of online revenue involving strength from their acquisitions.        

Using Google as a benchmark, LEI has a model to achieving an opportunity by creating an external growth strategy designed to fill any potential gaps in the business plan. LEI can build an environment that will protect the company from outside suppliers becoming acquired and leaving LEI vulnerable to loss of revenue and value.

Yahoo, Inc. – Dan Loukota  

For a company to meet the needs of shareholders, both internal and external growth strategies need to be considered. Internal growth strategies involve such items as research and development, improvements within a system, positive additions to the internal process, and new production development.  External growth strategies involve mergers, alliances, acquisitions, joint ventures, and franchise licensing. For both Lester Electronics (LEI) and Shang-wa, each company is involved where a larger company is looking toward developing an acquisition of each company. However, LEI has the most to lose in a situation where Shang-wa is acquired by another company.

Yahoo has faced a similar situation, Microsoft has proposed an acquisition. Microsoft was looking to provide greater choice and innovation in the marketplace thus creating a strong external growth strategy (Microsoft, 2008). In addition, Microsoft attempted to maintain a position of value in the accusation attempt, therefore, creating value for shareholders of each company. Yahoo did not buy into Microsoft’s external growth strategy and countered with a response involving a high asking price for each share of outstanding stock. In the past Yahoo developed strategies to prevent hostile takeovers. “Yahoo said it adopted a poison pill to prevent a hostile takeover…the plan will entitle shareholders to buy one unit of a share of Yahoo preferred stock, should any single group or company accumulate 15% or more of Yahoo's preferred stock” (Schiffiman, 2001). Yahoo,  in preventing a hostile takeover involving Microsoft, has threatened to purse a new arrangement that would involve or lead to the outsourcing advertising to certain competitors of key paid Internet search terms offered by Yahoo (Microsoft, 2008). Reflective in such a move has proven that remaining strong in the market and having strong growth potential that is desirable on all fronts is a significant way to prevent an undesirable acquisition. Turning toward LEI and Shang-wa, each company can view Yahoo as a strong benchmark to position themselves with both an internal and external growth strategies more in tune to building upon growth that is in the best interest of LEI shareholders and not an acquiring company’s shareholders.

Amazon.Com - Jasmine Lopez

        Amazon. Com was one of the first major organizations to sell goods using the internet and was known to be the “best” stock to invest in during the late 1990.  It was founded in 1994 and it went “live” online in 1995.  Originally started as an online bookstore later broke into lines such as CD’s, DVD’s, and Video games.  Soon after, Amazon.com established websites separately in Germany, France, China, Japan, Canada, and the United Kingdom (Amazon.com, 2008).  Although the first few years were not as successful as they wished, their “slow” growth strategy has since paid off.   The company saw a profit but a cumulative profit had remained in the negative for some time.  The use of internal product diversification and external growth strategies has helped Amazon increase its revenues and enter into the SP 500 index replacing AT& T after a merger with SBC Communications.

        Like Lester, Amazon.com’s management has had to make strategic decisions over the years in an effort to continue to grow and at the same time increase profit by investing.  Both Lester and Amazon had to first understand the financial situation of the firm (Ross et al, 2005).  Operating cash flow and total cash flow of the company are important in making strategic growth decisions.  Some organizations often believe that the solution to remain afloat is to attain a lump sum of cash or attain a line of credit (Jensen, 1986).  In reality understanding the operating cycle also known as the cash conversion cycle, and understanding its impact on cash flow should be primary.  Lester had requested a CPA to review which deal would be most beneficial and Amazon.com’s leadership team did the same.

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        Unlike Amazon.com, Lester is deciding to merge for the first time and Amazon.com has merged several times.  The reason behind these mergers is important for leadership to make clear, if they will reduce costs or if they will expand internationally. Amazon.com has merged several times since its inception in 1994 and for several reasons. Management’s first strategy was to identify the impact of multiple mergers on its capital structure prior to another acquisition.  They identified “three different measures of financial leverage namely the ratio of long term debt to total assets, the ratio of debt to equity and the ratio ...

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