Marketing report - The objective of this report is to find out customer awareness, perception, and opinions on Vifons instant noodle foodstuff.

The first 200 words of this essay...

Table of contents

Introduction and Background 2

Goal and Objectives 2

A variety of source for the collection of data 3

Data collection 3

Survey method 3

Target population 3

Sampling procedure 4

Design a survey questionnaire 4

Re-phrasing 4

Justify a design of questionnaire 4

Survey result 7

Age and imcome statistic of interviewees 8

Correlation between age and expenditure 9

Consuming habit 11

Awareness of customer about Vifon's instant noodle 12

Favourite products and flavors of consumers 15

Assess the Vifon's instant noodle value 18

Personal ideas or opinions 21

Conclusion 23

Reference 24

Appendix 25

NTRODUCTION AND BACKGROUND

Vietnam Food Industry Joint Stock Company (Vifon) is used to be a state enterprise that has 47 years of establishment and development (1963 - 2010). Vifon is a long- standing brand name in producing packaged food in Vietnam. In 1990s, Vifon has become a leader company in producing packing special foods in Vietnam such as Pho, Bún riêu, Noodle... It also gets the support from the domestic and foreign market. Products of Vifon have been