• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Mission Statement, Aims and Objectives of Ikea.

Extracts from this document...

Introduction

CHAPTER ONE: Mission Statement, Aims and Objectives Mission Statement A mission statement is also known as vision, and states the main purpose of a business, such as satisfying its customer's needs. A mission statement shows stakeholders both within and outside the organisation, and what its core values are. A business produces the statement, when it has decided on what product or service to offer to its customers. This is important step, as it describes the kind of business you plan to be. For example, Microsoft's mission is, 'taking the Internet, combining it with great software and turning them into the most powerful tool of all time'. This tells me that everyone in the company is involved with computers and software development. The IKEA vision is 'To create a better everyday life for the majority of people'. This tells me that IKEA responds to the home furnishing needs of people, across the world. This means providing more service to the people. IKEA has a restaurant to encourage customers to stay in the store so they can spend more such as, foods and drinks. IKEA has a children play area, to provide amusement to the children. IKEA's business idea is 'We shall offer a wide range of well-designed, functional furnishing products at prices so low that as many people as possible, will able to afford them'. ...read more.

Middle

To develop a logistical efficiency in the whole pipeline The business has to do the following, to accomplish its aim: * Have high and stable service level, in all stores at all times 6. To attract, develop and inspire our people The company need to do the following to complete this aim: * Have the most important priority of all * Should have opportunities and responsibility to learn and develop * Successors with the potentials must do an even better job than their predecessors * Encourage an environment where people of different views, age, nationality, gender and ethnical background feel welcome 7. To be one IKEA To become one IKEA, the business has to: * Understand all aspects of IKEA's operations * Are genuinely interested in sharing and accepting ideas from each other * Get more people and information across the global * Break down all barriers between functions and markets 8. To become leaner, simpler and quicker IKEA has to do the following, to become leaner, simpler and quicker: * Shorten the distance between suppliers and customers * Reduce the distance between the different levels in their organisation * Defeat all unnecessary bureaucracy * Give more responsibility to the front line * Become big but act small 9. ...read more.

Conclusion

There is no deadline set for this objective. 2. We will achieve an average customer spend of £50.28 (the average amount customers spend on each visit to the store) I think this objective is S.M.A.R.T.; it is specific on average customer, it has an accurate customer spend of £50.28 (it is measurable), it is agreed- they used the word "we", the amount of money spend by customers is realistic and it is timed- it states, "The amount customers spend on each visit to the store". 3. We will achieve a recovery rate of 71% (recovery rate is the amount waste that can be recycled) This is not an S.M.A.R.T objective. It is not timed because there are no deadlines stated on the objective. It is specific because, it identifies a particular area- "recovery rate". It is measurable because, the recovery rate of 71% is accurate. It is agreed because, they used "we" in the objective. It is also realistic because, the objective seems as if it is tough. This is a diagram of the hierarchy of objectives. It shows how staff influences the organisation at different levels. Businesses can evaluate their performance to find out how well they are doing and how they could improve it. They can do this by organising meetings, where staff can review their activities and change or set new objectives, to help a business meet its aims. P1 and P1 Theory - 3 - ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Marketing essays

  1. The purpose of this study is to investigate how IKEA succeeds in a business ...

    Their wages are donated towards building schools in countries such as Rwanda, Sudan and Angola. In FY10, IKEA provided 330 students with work as part of operation daywork and donated 20,000 euro." (IKEA, 2011) * Supporting SOW A SEED in Borneo: "IKEA supports SOW A SEED, a project aiming to

  2. MANAGING HUMAN RESOURCES

    Both the RRA and the SDA (next page) have specific sections that allow for employers to specify that a job is for one sex or race only - known as a Genuine Occupational Qualification (GOQ) e.g. a personal carer. Neither law refers to harassment as such, but case law has

  1. promotional objectives- Cadbury's

    Because customers which might have problems such as diabetes would not be able to take anything with the ingredients of high levels of sugar init or any other type of ingredient which can result them with bad health problems, so for Cadburys in order to make a better profit would

  2. Mission statements, Company aims and objectives A mission statement is created by a company ...

    Competitors will then set similar aims to get back customers. Microsoft Microsoft mission statement is: "To enable people and businesses throughout the world to realize their full potential" To achieve this mission Microsoft has set itself these aims: * Broad customer connection * A global, inclusive approach * Excellence in

  1. How Ikea of Sweden Got to India.

    will be more or less high in the country where there is a "legal" business. The importance of ethical issue in international business is fundamental to know who is responsible. B - Legal system: The judicial system in India is widely seen to be plagued by systemic problems, which require urgent and radical solutions.

  2. "To bring inspiration and innovation to every athlete in the world."- Nike Mission

    After graduating from Oregon, Phil Knight went on to pursue his MBA at Stanford. While at Stanford, Knight wrote a market research paper, which asserted that low priced, high tech, well-merchandised shoes from Japan could end Germany's domination of the U.S.

  1. Service Failure Recovery

    He looked at business and their cultures and how open they were to complaints and investigated how they had embraced aspects of quality management. 2.0 Main Body Much of what is written about customer service makes a point of discussing meeting customers' expectations.

  2. Corporate Social Responsibility

    Thus¸ increases ones' profit. According to the Heinemann AVCE in Business¸ 'brand is ? particular product or characteristic that identifies ? particular producer'. Branding is one of the common methods of differentiating the product from competitor products in the marketplace. Business organisations will use branding to build up brand loyalty.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work