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Operational Management case study. The author has attempted to view the case study through the prism of Operational and supply chain management and critically evaluates how Marsden community Stores has transferred the valuable operational concepts.

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  • Essay length: 3059 words
  • Submitted: 13/02/2012
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University Degree Marketing

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The author has attempted to view the case study through the prism of Operational and supply chain management and critically evaluates how Marsden community Stores has transferred the valuable operational concepts. Marsden Store is a grocery chain with 215 outlets located in the major towns and cities in England with an average size of 6500 sq feet. The USP (Unique Selling point) is the strategy that it has adopted. Niche Strategy, where price, location, convenience, and an adequate product range were seen as major criteria to maintain customer loyalty. The operations in the Marsden community centre can be acknowledged by number of laws operating undercurrent such as Theory of Swift Even flow, law of variability, laws of quality, law of bottlenecks, law of factory, trade-offs and theory of Performance frontier. The author strives to present a balanced picture of Swift even flow and critically examine how the trade-offs are linked with the performance and operating frontier of the Marsden community store. The Supply services department of the store was regarded as the heart of the Marsden customer service drive. The author also attempts to take help of the data and the survey of the gap analysis and pilot research, which

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