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Opportunities in the cosmetics industry in Hong Kong and China
- Essay length: 2819 words
- Submitted: 28/01/2005
The first 200 words of this essay...
OPPORTUNITIES IN THE COSMETICS INDUSTEY
IN HONGKONG AND CHINA
Ms Laura Lee
Elegance Ltd, New York
Elegance Ltd, Hong Kong
April 29, 2003
Analysis of Hong Kong market
Demand of cosmetics of Hong Kong market
The main products of cosmetic market are Skincare product, Make-up product and Perfume. The sales of them are showed as the following graph.
source: http://www.cosmetic-perfume.com/statistics.htm ,The Cosmetic and Perfumery Association of HK LTD.
In the past three years, from 2000 to 2002, skincare products dominated the cosmetic market, the second runner-up was make-up product and the following was perfume. Both of the three products recorded a decline in 2001. The decline was settled down and the sales of skincare products in 2002 (1320 millions) is higher than that in 2000(1267 millions). The growth rate of skincare products is higher than the rest products in the cosmetic market. Also, it is the only cosmetic product to show a positive growth rate within the last 3 years. The market for skincare product
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