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Opportunities in the cosmetics industry in Hong Kong and China

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  • Essay length: 2819 words
  • Submitted: 28/01/2005
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University Degree Marketing

The first 200 words of this essay...

OPPORTUNITIES IN THE COSMETICS INDUSTEY

IN HONGKONG AND CHINA

Prepared for

Ms Laura Lee

President

Elegance Ltd, New York

Prepared by

Jerry Lo

Sales Manager

Elegance Ltd, Hong Kong

April 29, 2003

Analysis of Hong Kong market

Demand of cosmetics of Hong Kong market

The main products of cosmetic market are Skincare product, Make-up product and Perfume. The sales of them are showed as the following graph.

Fig.5

source: http://www.cosmetic-perfume.com/statistics.htm ,The Cosmetic and Perfumery Association of HK LTD.

In the past three years, from 2000 to 2002, skincare products dominated the cosmetic market, the second runner-up was make-up product and the following was perfume. Both of the three products recorded a decline in 2001. The decline was settled down and the sales of skincare products in 2002 (1320 millions) is higher than that in 2000(1267 millions). The growth rate of skincare products is higher than the rest products in the cosmetic market. Also, it is the only cosmetic product to show a positive growth rate within the last 3 years. The market for skincare

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